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Building and nurturing relationships is an essential part of an audience development strategy. One can learn a lot by being in a mentoring relationship, learn more about oneself and about the way you relate yourself to your audiences.

Mentoring, as a process of both formal and informal transmission not only of knowledge but also of values, represents a learning method relevant to work, career and professional development in many sectors.

Mentoring is a one to one relationship built upon trust and mutual respect.

This toolkit was developed by Adrian De La Court and Sian Prime, in collaboration with Melting Pro.

The kit was developed as a reference guide to help the mentors enrolled in the CONNECT Programme to manage the one to one relationship with the mentee. However, it is useful both for individuals or organisations that are either new to mentoring as methodology, either for experienced mentors, since there is a rich tool section to use as prompts during mentoring meetings.

You are going to find:

An explanation of mentoring within CONNECT, the structure of the mentoring programme and the tools.

Many of these tools have been developed with Nesta (www.nesta.org.uk), or at Goldsmiths.


Este artículo se centra en identificar los principales retos a los que se enfrentan los museos de arte en España como consecuencia de los numerosos cambios que se están produciendo en su contexto. Se ha realizado una extensa y exhaustiva revisión de la literatura científica vinculada a la situación actual de los museos de arte desde el doble punto de vista de la museología crítica y el desarrollo de audiencias. Como resultado, a partir del enfoque social y económico, se han identificado seis retos, cada uno de los cuales se ha ilustrado con ejemplos de buenas prácticas. La implantación del desarrollo de audiencias se vislumbra como una estrategia con gran potencial para afrontar con solvencia los retos identificados, si bien esto exigirá formar a las plantillas de los museos en este enfoque estratégico y sus herramientas.

Artículo publicado por Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo, Jaime Cuenca Amigo en mayo 2018. 


Dec 03, 2018

This article and video, focused in Opera Theatre of Saint Louis (OTSL), are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $64 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Ludovica e Antonia ci invitano a riflettere sulle “Competenze professionali per l’Audience Development” in questo breve articolo sulla partecipazione culturale come diritto e come opportunità.


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