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Este artículo se centra en identificar los principales retos a los que se enfrentan los museos de arte en España como consecuencia de los numerosos cambios que se están produciendo en su contexto. Se ha realizado una extensa y exhaustiva revisión de la literatura científica vinculada a la situación actual de los museos de arte desde el doble punto de vista de la museología crítica y el desarrollo de audiencias. Como resultado, a partir del enfoque social y económico, se han identificado seis retos, cada uno de los cuales se ha ilustrado con ejemplos de buenas prácticas. La implantación del desarrollo de audiencias se vislumbra como una estrategia con gran potencial para afrontar con solvencia los retos identificados, si bien esto exigirá formar a las plantillas de los museos en este enfoque estratégico y sus herramientas.

Artículo publicado por Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo, Jaime Cuenca Amigo en mayo 2018. 


Dec 03, 2018

This article and video, focused in Opera Theatre of Saint Louis (OTSL), are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $64 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Ludovica e Antonia ci invitano a riflettere sulle “Competenze professionali per l’Audience Development” in questo breve articolo sulla partecipazione culturale come diritto e come opportunità.


May 30, 2018

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology.

But merely writing blog articles won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, the research “Lead Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic. The same applies to nonprofits who are blogging.

A blog is a long-term marketing asset that will bring traffic and new supporters to your nonprofit website. In this ebook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing and awareness channel.


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