• All Resource types
  • All objectives
  • All languages
  • SEARCH

Resources

Feb 21, 2019

This new study by Capacity Interactive will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry in 2017. For their sixth iteration of the Benchmark Study, Capacity Interactive revamped tehir approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study, published in November 2018, creates a multi-purpose snapshot of digital marketing practices that will help organizations understand where they stand amongst their peers and that can be used as a tool to evaluate priorities and resource allocations.


Feb 14, 2019

Bob Harlow, author of Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences, delivered a keynote address at the 2016 conference of Arts Reach, an association of arts professionals. He showed how three arts organizations—the Pacific Northwest Ballet in Seattle, the Clay Studio in Philadelphia and the San Francisco Girls Chorus—used audience research to attract and retain audiences that had previously eluded them.


Sep 27, 2018

Creative New Zealand has published the latest Audience Atlas New Zealand research to provide indepth information on this country’s market for arts and culture.

The companion study to New Zealanders and the arts, Audience Atlas New Zealand 2017 is the latest update on the triennial research, which began in 2011. It shows how the market for arts and culture  has changed in composition and value – and how attitudes have changed – over time.

Audience Atlas New Zealand 2017 measures the current, lapsed and potential markets for more than 40 artforms. The study also explores New Zealanders’ behaviour and attitudes towards supporting the arts through donating, volunteering and joining arts organisations.

As well as providing a national overview of the culture sector the research includes specific information by artform, audience segment and region.  It is designed to benefit all arts and culture organisation regardless of size.

Creative New Zealand aims to build arts organisations’ understanding of audiences and increase their ability to develop markets for their work, which will ultimately strengthen the sustainability of country’s arts and culture sector.

Audience Atlas New Zealand 2017 was launched at Creative New Zealand’s annual arts hui Nui te Kōrero on 23 May 2018.

 

View the original article


Connecting Australians: Results of the National Arts Participation Survey is the third in a landmark series by the Australia Council for the Arts, following editions in 2009 and 2013. It measures Australians’ engagement with the arts in 2016 – attending arts events, exhibitions and festivals; reading; listening to music; sharing and connecting with the arts online; and creating art themselves.

The arts encompass theatre, dance, visual arts and craft, music, literature, First Nations and cross-art form work. Engagement with a person’s own cultural background through the arts is articulated for the first time, along with festival attendance and community arts and cultural development activities. The survey also captures the value of the arts to Australians through their attitudes, views about the impacts of the arts, and propensity to donate time or money to the arts.