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Nov 21, 2019

Culture Segments New Zealand 2011 report prepared for Creative new Zealand by Morris Hargreaves Mcintyre. It's an international, sector-specic segmentation system for arts, culture and heritage organisations. The system is powered by data from Audience Atlas New Zealand, and draws upon a decade’s leading-edge practice helping organisations to truly understand and meet the needs of audiences for arts, culture and heritage.
The principle objective of Culture Segments is to provide the sector with a shared, international language for understanding the audience, with a view to targeting them more accurately, engaging them more deeply and building lasting relationships.
Culture Segments is designed to be more subtle, granular and sophisticated than existing segmentation systems. This is because it is based on people’s cultural values and motivations. These cultural values de ne the person and frame their attitudes, lifestyle choices and behaviour.
The segments are distinguished from one another by deeply- held beliefs about the role that art and culture play in their lives, enabling you to get to the heart of what motivates them and develop strategies to engage them more deeply.


Oct 23, 2019

Let’s make it public! is the title of a valuable selection of articles on developing audiences for the arts and cultural industries which have been written by professionals from different European countries and from different points of view and disciplines.

This publication has good ideas and best practices from Portugal, Spain, the United Kingdom and Italy to use in improving the relationship between artistic and cultural organisations and their audiences.

It has been directed by the team at Asimetrica as coordinators of a work which will be of great use to everyone who works professionally in culture management as well as small scale entrepreneurs who manage their own initiatives.

The CARPET project is coordinated by the Fundación Tres Culturas (Three Cultures Foundation) together with the following partners in other countries: Creative Kernow in England, UK, CEARTE: Centro de Formaçao Profissional para o Artesanato e Património in Portugal and APDN: Agence pour le Développoment du Nord du Maroc in Morocco. This project has financial support from the Europa Creativa European programme.

Articles from: Inês Bettencourt da Câmara, Stuart Nicolle, Raúl Ramos, Antonia Silvaggi, Federica Pesce, Ana Bragança and Ricardo Baptista.

It was published in october 2019.

 


An information paper prepared by members of the Creative Communities Network (Australia) with funds from the Local Government Research & Development Scheme. It was published in July 2012.

Local Government includes complex and interrelated functions relating directly to culture and the wellbeing of residents, the environment and the economy - on a local, as well as on a State, national and global scale. It also plays a significant role in funding and delivering cultural activities in Australia. In 2009-10, Local Government funding for cultural activities across Australia was $1,197.7m, which was 18% of total cultural funding provided by all levels of government. Building capacity and knowledge in the area of Culture will ensure Local Government makes well informed and value-for-money decisions.


Sep 11, 2019

Full report on the Roundtable on Bang for the Funding Buck: KPIs and Capturing the Impact of the Arts, part of the IPS-SAM Spotlight on Cultural Policy Series. The roundtable was organised by the Institute of Policy Studies (IPS) on 1 June 2018 in collaboration with the Singapore Art Museum.


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