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Dec 20, 2018

How are audiences affected by live choral music concerts? What can we conclude about the experiences they have? How do their experiences differ? Can we identify drivers of impact?  In 2013, Chorus America initiated discussions with WolfBrown to design a study to answer these questions and build a foundational understanding of the impact of attendance at choral concerts. A total of 23 choruses across North America participated in the study, including a cross section of youth and adult ensembles. Over the 2014-15 and 2015-16 seasons, 14,236 audience members at 136 different concert programs completed surveys about their experience. The study, published on June 2016, builds on a substantial body of past research conducted by WolfBrown and other researchers investigating the intrinsic impact of live arts programs.

Tags: Music Research

Dec 13, 2018

This report of findings and recommendations is part of a bigger study delivered to the Field Museum of Natural History in Chicago by Slover Linnet's researchers in November 2014. We want to share it here because it's interesting to see the way they studied the museum's visitors behavior to have an understanding of the impact of new technologies to engage with people. The study payed special attention to the different ways people engaged with the institution using new technologies offered by the museum. This report encapsulates the key findings of that research.


Dec 03, 2018

This article and video, focused in Opera Theatre of Saint Louis (OTSL), are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $64 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.


Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.