To develop an innovative multidisciplinary training module mixing informal and formal learning methodologies and digital resources to introduce audience development theory, practice and philosophy; critical and reflective learning in the higher educational environment will be strongly linked to the real problems cultural organisations face.

Innovation

To bring together the academic world and the professional world to share knowledge, practices and to test processes to find innovative ways to tackle the problem of the distance between the two worlds.

Innovation

To advance the theory and practice of audience development through high quality research and learning;

Impact

To enable both target groups practitioners and students to develop excellent transversal leadership skills, reflective practice, entrepreneurial mind-sets, equipping them to adapt to continuous change in the labour market.

Impact

To involve policy-makers and relevant stakeholders together with academics and practitioners to start an EU network on AD work based learning programme

Sustainability

To establish a digital resource supporting audience development internationally, by drawing on in-work practice and academic sources, in wider range of international contexts

Sustainability

To promote co-operation and exchange of good practices between academics, students and practitioners at European level;

Sustainability

To create a mutually supportive network and learning community of post graduate students, practitioners and academics

Sustainability