Asimetrica is a Spanish leading research and consultancy firm specialized in Arts Marketing, Audience Development and Digital Media, serving arts organizations and cultural government entities. Founded and based in Madrid, Spain, since 2010, Asimetrica offers its services across the globe, recently expanding into Latin-American market.
The firm has earned by its reputation the most prominent clients within the arts and cultural industry in Spain such as, the Ministry of Culture and Education, the National Orchestra of Spain, the Reina Sofia Contemporary Arts National Museum, Teatro de la Zarzuela, Sevilla City Council, Oviedo City Council among others, and has collaborated with the most prestigious international arts and cultural organizations including AmbITion Scotland, Mission Models Money, Berklee College of Music, Wolfbrown in USA, The National Theatre Colon in Colombia, GAM Cultural Centre in Chile and MeridaFEST in Mexico.
Asimetrica is proudly recognized by the arts and cultural global community as the pioneer in founding and leading the Arts Marketing Conference that occurs annually in Spain and other countries of Latin-America.
In 2014 Asimetrica brings to Europe new audience development research methodologies in partnership with Wolfbrown - the American researchers on arts engagement and education -on how to measure the audience feedback from the visual and performing arts, including the Intrinsic impact of the arts and culture.