The present document lists the recommendations carried out within the validation framework of CONNECT, a Knowledge Alliance Erasmus+ project (2017-2019). The validation activities are strictly related to its main output, the Twin-Track Programme (TTP) that was designed and implemented in 5 countries of the Consortium: Spain, Denmark, Italy, Poland and the United Kingdom.

The first 10 recommendations are related to validation and general teaching in both curricular, academic, university-based context and the continuous professional learning context related to non-university teaching and training organisations. Recommendations 11 to 27 consist of more precise issues pointed by the consortium partners that might be seen as more detailed recommendations and guidelines for reflection and change in the practice-oriented teaching and training.

The Warsaw Forum was a conversation about audiences, the arts and democracy hosted by the City of Warsaw in September 2018. An invitation-only event, The Warsaw Forum gathered together researchers, cultural practitioners, activists, policy-makers, and decision makers representing different cultural disciplines from across the EU and further afield. The event was the result of collaboration on a number of European projects by different organisations, which now form the Steering Committee, and which collectively brought time, energy and experience to bear in bringing this event to fruition.

The present report represents an extract of the conversations had at the Warsaw Forum. The report is structured in 4 chapters, corresponding to the four themes of the forum: ‘Is the role of culture in society changing?’, ‘How do we understand the politics of cultural authority when thinking about audiences and public engagement?’, ‘What will cultural democracy mean in the C21st/next 10 years?’ and ‘What is the role of cultural policymakers in widening participation and promoting cultural democracy?’.

You can read the final report of the forum here: 

ADESTE+ Lisbon Summer School "Empowering audiences, reimagining culture" is the first one of a series of 3 that will be developed in 2019 // 2020 // 2021, in the framework of the ADESTE+ project. It was from September 23 to 27, 2019 at Fundação Calouste Gulbenkian.

The ADESTE+ Lisbon Summer School fosters a hands-on approach, which introduces participants to the overall conceptual and theoretical framework of audience development and invites them to engage proactively with participating organizations, practitioners and experts.

This is the first day video:

People and communities as a core value: placing audiences at the centre

Teresa Patrício Gouveia, Fundação Calouste Gulbenkian
Susana Gomes da Silva, Fundação Calouste Gulbenkian
Inês Câmara, Mapa de Ideias

Placing audiences at the centre

Alessandra Gariboldi, Fondazione Fitzcarraldo
Anne Torreggiani, The Audience Agency

Placing audiences at the centre – What does it mean?
3 different institutions, many questions

Alessandra Gariboldi, Fondazione Fitzcarraldo
Anne Torreggiani, The Audience Agency
Susana Menezes, Teatro Lu.ca
Sara Duarte, Anabela Almeida, Alfredo Martins, Teatro Meia volta
Alda Galsterer, Fernando Belo, Carpintarias S. Lázaro

Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies. This problem is prevalent in the field of cultural services, where marketers face the lack of funds to implement appropriate marketing strategies, either an internal system that restricts the possibilities for action, or simply a lack of experience and marketing information applied within cultural services. The purpose of this study is to compress information regarding the characteristics of cultural services and the specific marketing actions used in the field of performing arts, providing thus several directions in knowing and understanding it. Many cultural institutions are still adopting traditional marketing strategies but this approach is not sufficient. New approaches and strategies are required in order to ensure their survival on the cultural market. This paper offers for the reader a literature review of arts marketing and the main issues approached in specialized literature regarding marketing in performing arts. Several ideas based on this survey are formulated in order to improve the marketing strategies adopted by cultural institutions.

This article was published in 2015 for Claudia Maria CACOVEAN (PhD Student Babeş-Bolyai University, Cluj-Napoca, Romania).