• All Resource types
  • All objectives
  • All languages
  • SEARCH

Resources

This study has been published by Macarena Cuenca-Amigo and Mercedes Albaina Hernández. The goal of this study consisted of analysing whether educational intervention by means of a Musical Training as a Leisure Activity programme had any significant impact on sensorial, affective and analytical listening levels among senior citizens who had and had not previously studied music. To do so, we designed our own measurement scale and applied it to a sample of 37 students over 50 years of age at the University of Deusto (Bilbao, Spain). Both the scale as a whole and each of the subscales of the different listening levels presented adequate reliability, with Cronbach’s alpha values greater than 0.8. The questionnaire was administered in the classroom on the first and last day of class, after hearing the same piece of music. The measurements before and after the educational intervention were compared by applying a Student’s t-test for paired samples. The research concluded that the only listening level to have been significantly affected by the Musical Training as a Leisure Activity programme was the analytical level, and when examining this in greater detail, it is noted that the impact was only prominent among members of the sample who had not studied music before.

Article published in april 2018.


Museu de Arte Moderna de São Paulo dedicate this book to the institution’s educational department to celebrate the 70th anniversary of the venue. Since the department was created two decades ago, it has innovated in its pedagogical activities for exhibitions and expanded its audience welcomed by the museum, in addition to having extended the accessibility initiatives to the very routine of its employees. 

This publication was published in August 2018.


Feb 14, 2019

Bob Harlow, author of Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences, delivered a keynote address at the 2016 conference of Arts Reach, an association of arts professionals. He showed how three arts organizations—the Pacific Northwest Ballet in Seattle, the Clay Studio in Philadelphia and the San Francisco Girls Chorus—used audience research to attract and retain audiences that had previously eluded them.


Oct 30, 2018

Maria came this October as visiting expert from Portugal to the Twin Track Programme promoted in Madrid, Spain, by the University of Deusto.  Her views were included as part of the "Introduction to Audience Development" module of the course in October 2018.

 

 


Join us