The present document summarises the main features and findings of a study carried out within the framework of CONNECT, a Knowledge Alliance that promotes innovative cooperation between universities and organisations in the cultural sector across Europe.
CONNECT aims are to:
- Bridge the gap between teaching in the academic/higher education world and Continuous Professional development in the cultural sector for the promotion of best practices and a systemic growth of audience development (AD).
- Define a new validated “twin-track” programme in AD with a Mentoring and Coaching Scheme
- Create a mutually supportive network and learning community of academics, practitioners and students in the arts management field + an EU platform.
During the project a new Twin-track programme in Audience Development – AD - for students and practitioners working in arts management will be designed and launched by a transnational team of researchers, teachers and trainers from higher education institutions and private cultural organisations, in 5 national hubs: Spain, the UK, Italy, Denmark and Poland. The programme will be comprised of multidisciplinary training modules that mix formal and informal learning methodologies and digital resources. Parallel sessions using practice-based learning activities, will be run to introduce AD theory, practice and philosophy, transfer management and strategic skills, and develop entrepreneurial skills through a mentoring and coaching scheme that matches students with professionals.
As a preliminary step (WP2), the Consortium devised a study in order to ensure the Twin-track programme was set up correctly.
The following chapters report the research initiatives carried out by the Consortium in WP2, including methodologies, actions and the main cross-cutting results with a view to designing an up-to-date, context-responsive training programme.
CONNECT is a Knowledge Alliance for Audience Development that promotes innovative cooperation between universities, institutions and enterprises in the cultural sector across Europe.