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Jul 26, 2018

One of the best things of being a Tate Member is the Welcome Pack and specially the Oyster Card, which you can use for example in the parking lot or when buying in a store, always showing with it that you are part of the Tate. 

Abi Laughton Tate Britain Marketing manager will focus her paper on carrying out an effective program of partners and build lasting relationships with visitors.

This Abi´s Laughton presentation in #MarketingArtes14. 


Jul 26, 2018

Una de las mejores cosas de Tate Members es el pack de bienvenida, y dentro de él lo mejor es la Oyster Card, que puedes utilizar, por ejemplo, en el parking o al comprar en una tienda mostrando siempre con ella que eres parte de la Tate. Este tipo de cosas son oro.

Recuperamos la intervención de Abi Laughton – Responsable de Marketing y Comunicación en TATE Galleries, – en #MarketingArtes14 donde nos explica cuáles son los componentes esenciales necesarios para llevar a acabo un programa de socios efectivo y cómo construir relaciones duraderas con los visitantes.

En este recurso podrás conocer de la mano de Abi la importancia de estos programas de fidelización,  las técnicas efectivas de atracción, retención y reactivación de socios, y en cómo el socio encaja dentro del resto de la organización.


Shelley's talk will explore a new initiative at the Brooklyn Museum which empowers visitors to ask questions using their mobile devices as they explore the galleries with a team of art historians and educators answering incoming queries during a person’s visit.

This three year project, funded by Bloomberg Philanthropies as part of their Bloomberg Connects program, launches in June 2015. Shelley will discuss the Museum’s shift to a user-centered approach for project concept, design, and build; agile planning methodology is being used to test ideas directly with visitors. Shelley will talk about the iterative process in bringing this project to the floor and lessons learned in the early days of program.


MAXXI Foundation Rome, Italy MAXXI – Museo Nazionale delle Arti del XXI secolo is a private foundation established in 2009 and funded by the Ministry of Culture, Regione Lazio and Enel, a national energy supplier (former national electric company). The famous architect Zaha Hadid on the structure of a former military industrial plant created the building and it is located in the Flaminio area, a district inhabited by upper class, boasting a number of modern and contemporary buildings (the Auditorium by Piano, the Palace of Sport by Nervi, Ponte della Musica of Buro Happold-Kit PowellWilliams Architects, etc.). MAXXI is not only a museum, but a space were new cultural productions are developed and partnership is the main tool to achieve this result: the Foundation has more than 150 institutional and private partners and donors.