Principales retos de los museos de arte en España. Consideraciones desde la museología crítica y el desarrollo de audiencias

Este artículo se centra en identificar los principales retos a los que se enfrentan los museos de arte en España como consecuencia de los numerosos cambios que se están produciendo en su contexto. Se ha realizado una extensa y exhaustiva revisión de la literatura científica vinculada a la situación actual de los museos de arte desde el doble punto de vista de la museología crítica y el desarrollo de audiencias. Como resultado, a partir del enfoque social y económico, se han identificado seis retos, cada uno de los cuales se ha ilustrado con ejemplos de buenas prácticas. La implantación del desarrollo de audiencias se vislumbra como una estrategia con gran potencial para afrontar con solvencia los retos identificados, si bien esto exigirá formar a las plantillas de los museos en este enfoque estratégico y sus herramientas.

Artículo publicado por Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo, Jaime Cuenca Amigo en mayo 2018. 

Principales retos de los museos de arte en España. Consideraciones desde la museología crítica y el desarrollo de audiencias


Recommended resources

By Adrian De La Court, Sian Prime in collaboration with Melting Pro
Jul 29, 2019

Building and nurturing relationships is an essential part of an audience development strategy. One can learn a lot by being in a mentoring relationship, learn more about oneself and about the way you relate yourself to your audiences.

Mentoring, as a process of both formal and informal transmission not only of knowledge but also of values, represents a learning method relevant to work, career and professional development in many sectors.

Mentoring is a one to one relationship built upon trust and mutual respect.

This toolkit was developed by Adrian De La Court and Sian Prime, in collaboration with Melting Pro.

The kit was developed as a reference guide to help the mentors enrolled in the CONNECT Programme to manage the one to one relationship with the mentee. However, it is useful both for individuals or organisations that are either new to mentoring as methodology, either for experienced mentors, since there is a rich tool section to use as prompts during mentoring meetings.

You are going to find:

An explanation of mentoring within CONNECT, the structure of the mentoring programme and the tools.

Many of these tools have been developed with Nesta (www.nesta.org.uk), or at Goldsmiths.


Dec 13, 2018
By Slover Linett
Dec 13, 2018

This report of findings and recommendations is part of a bigger study delivered to the Field Museum of Natural History in Chicago by Slover Linnet's researchers in November 2014. We want to share it here because it's interesting to see the way they studied the museum's visitors behavior to have an understanding of the impact of new technologies to engage with people. The study payed special attention to the different ways people engaged with the institution using new technologies offered by the museum. This report encapsulates the key findings of that research.


By Ludovica De Angelis e Antonia Silvaggi
Oct 18, 2018

Ludovica e Antonia ci invitano a riflettere sulle “Competenze professionali per l’Audience Development” in questo breve articolo sulla partecipazione culturale come diritto e come opportunità.


Join us