Principales retos de los museos de arte en España. Consideraciones desde la museología crítica y el desarrollo de audiencias

Este artículo se centra en identificar los principales retos a los que se enfrentan los museos de arte en España como consecuencia de los numerosos cambios que se están produciendo en su contexto. Se ha realizado una extensa y exhaustiva revisión de la literatura científica vinculada a la situación actual de los museos de arte desde el doble punto de vista de la museología crítica y el desarrollo de audiencias. Como resultado, a partir del enfoque social y económico, se han identificado seis retos, cada uno de los cuales se ha ilustrado con ejemplos de buenas prácticas. La implantación del desarrollo de audiencias se vislumbra como una estrategia con gran potencial para afrontar con solvencia los retos identificados, si bien esto exigirá formar a las plantillas de los museos en este enfoque estratégico y sus herramientas.

Artículo publicado por Íñigo Ayala Aizpuru, Macarena Cuenca-Amigo, Jaime Cuenca Amigo en mayo 2018. 

Principales retos de los museos de arte en España. Consideraciones desde la museología crítica y el desarrollo de audiencias

Recommended resources

Oct 23, 2019
By Carpet project
Oct 23, 2019

Let’s make it public! is the title of a valuable selection of articles on developing audiences for the arts and cultural industries which have been written by professionals from different European countries and from different points of view and disciplines.

This publication has good ideas and best practices from Portugal, Spain, the United Kingdom and Italy to use in improving the relationship between artistic and cultural organisations and their audiences.

It has been directed by the team at Asimetrica as coordinators of a work which will be of great use to everyone who works professionally in culture management as well as small scale entrepreneurs who manage their own initiatives.

The CARPET project is coordinated by the Fundación Tres Culturas (Three Cultures Foundation) together with the following partners in other countries: Creative Kernow in England, UK, CEARTE: Centro de Formaçao Profissional para o Artesanato e Património in Portugal and APDN: Agence pour le Développoment du Nord du Maroc in Morocco. This project has financial support from the Europa Creativa European programme.

Articles from: Inês Bettencourt da Câmara, Stuart Nicolle, Raúl Ramos, Antonia Silvaggi, Federica Pesce, Ana Bragança and Ricardo Baptista.

It was published in october 2019.


By Creative Communities Network
Sep 17, 2019

An information paper prepared by members of the Creative Communities Network (Australia) with funds from the Local Government Research & Development Scheme. It was published in July 2012.

Local Government includes complex and interrelated functions relating directly to culture and the wellbeing of residents, the environment and the economy - on a local, as well as on a State, national and global scale. It also plays a significant role in funding and delivering cultural activities in Australia. In 2009-10, Local Government funding for cultural activities across Australia was $1,197.7m, which was 18% of total cultural funding provided by all levels of government. Building capacity and knowledge in the area of Culture will ensure Local Government makes well informed and value-for-money decisions.

By Adrian De La Court, Sian Prime in collaboration with Melting Pro
Jul 29, 2019

Building and nurturing relationships is an essential part of an audience development strategy. One can learn a lot by being in a mentoring relationship, learn more about oneself and about the way you relate yourself to your audiences.

Mentoring, as a process of both formal and informal transmission not only of knowledge but also of values, represents a learning method relevant to work, career and professional development in many sectors.

Mentoring is a one to one relationship built upon trust and mutual respect.

This toolkit was developed by Adrian De La Court and Sian Prime, in collaboration with Melting Pro.

The kit was developed as a reference guide to help the mentors enrolled in the CONNECT Programme to manage the one to one relationship with the mentee. However, it is useful both for individuals or organisations that are either new to mentoring as methodology, either for experienced mentors, since there is a rich tool section to use as prompts during mentoring meetings.

You are going to find:

An explanation of mentoring within CONNECT, the structure of the mentoring programme and the tools.

Many of these tools have been developed with Nesta (, or at Goldsmiths.

Join us