Creative New Zealand has published the latest Audience Atlas New Zealand research to provide indepth information on this country’s market for arts and culture.
The companion study to New Zealanders and the arts, Audience Atlas New Zealand 2017 is the latest update on the triennial research, which began in 2011. It shows how the market for arts and culture has changed in composition and value – and how attitudes have changed – over time.
Audience Atlas New Zealand 2017 measures the current, lapsed and potential markets for more than 40 artforms. The study also explores New Zealanders’ behaviour and attitudes towards supporting the arts through donating, volunteering and joining arts organisations.
As well as providing a national overview of the culture sector the research includes specific information by artform, audience segment and region. It is designed to benefit all arts and culture organisation regardless of size.
Creative New Zealand aims to build arts organisations’ understanding of audiences and increase their ability to develop markets for their work, which will ultimately strengthen the sustainability of country’s arts and culture sector.
Audience Atlas New Zealand 2017 was launched at Creative New Zealand’s annual arts hui Nui te Kōrero on 23 May 2018.
Creative New Zealand
Creative New Zealand is a Crown entity governed by the Arts Council. The council encourages, promotes and supports New Zealand arts to benefit all New Zealanders. It upholds the right to artistic freedom and promotes a New Zealand identity in the arts.