AUDIENCE ATLAS NEW ZEALAND 2017

Sep 27, 2018

Creative New Zealand has published the latest Audience Atlas New Zealand research to provide indepth information on this country’s market for arts and culture.

The companion study to New Zealanders and the arts, Audience Atlas New Zealand 2017 is the latest update on the triennial research, which began in 2011. It shows how the market for arts and culture  has changed in composition and value – and how attitudes have changed – over time.

Audience Atlas New Zealand 2017 measures the current, lapsed and potential markets for more than 40 artforms. The study also explores New Zealanders’ behaviour and attitudes towards supporting the arts through donating, volunteering and joining arts organisations.

As well as providing a national overview of the culture sector the research includes specific information by artform, audience segment and region.  It is designed to benefit all arts and culture organisation regardless of size.

Creative New Zealand aims to build arts organisations’ understanding of audiences and increase their ability to develop markets for their work, which will ultimately strengthen the sustainability of country’s arts and culture sector.

Audience Atlas New Zealand 2017 was launched at Creative New Zealand’s annual arts hui Nui te Kōrero on 23 May 2018.

 

View the original article

Audience Atlas New Zealand 2017


Recommended resources

Sep 21, 2018
By CAPACOA & Strategic Moves
Sep 21, 2018

Live performing arts organizations have long prided themselves on providing an important way for individuals and communities to connect, be entertained and have important conversations. Yet audience expectations have been changing rapidly, and place-independent access to information and entertainment has become common place. The urgency to understand how digital innovation in the performing arts will affect Canada’s performing arts presenting eco-system lies at the heart of this landmark report by CAPACOA and Strategic Moves, Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.

Digitizing the Performing Arts explores crucial aspects of the digital evolution:

  • Economic dynamic of live performing arts presentation today.
  • Technology trends from backbone technologies and standards like blockchain and semantic web to augmented and virtual reality and an evolution toward a holographic world.
  • The continuum of digital opportunities in the performing arts that includes examples of innovative Canadian digital experiments.
  • Lessons learned from other sectors changed by digital competitors or digital alternatives.View the original article…(aquí mete el link del título)

Sep 05, 2018
By NewAud
Sep 05, 2018

Music organizations and ensembles from 17 European countries participated in a two-year project (New Music : New Audiences, 2012-2014) on audience engagement with the aim of creating and trying out concert formats in tune with a contemporary audience. The project was supported by the Cultural Programme of EU and explored several aspects of the way that new music can meet an audience.

Here you will find the final report with all the findings and conclusion. A good resource for professionals, students and researchers of the classical and contemporary music scene looking for ideas to better engage their audinces.


Feb 13, 2018
By Jill Robinson, TRG Arts
Feb 13, 2018

As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships.

In this keynote, Jill Robinson of the arts consulting firm TRG Arts will offer data-inspired lessons on how organizations can monetize patron relationships to drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill will also discuss data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This session will discuss these specific questions:

  1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations?
  2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons?
  3. Does the type of programming that a patron attends determine future ROI?