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Jun 11, 2019

An analysis of Audience Finder box office data for classical music events 2014-2016

Audience Finder is the Arts Council England commissioned audience data and development programme, enabling cultural organisations to grow audiences and revenues by sharing, comparing and applying audience insight. The aggregated dataset provides a unique and hitherto unavailable level of audience analysis and benchmarking across the nation, regions, organisations, artforms and performances.

An Audience Finder classical music cluster was set up in 2013-14 which agreed specific areas of focus. Those it has been possible to address in this report are:

 What are audiences like? Using Audience Spectrum segmentation. o How do tastes differ?

 What are the booking behaviours of classical music audiences?

  •  How frequently do people book?
  •  How much do people pay for their tickets?
  •  How late do audiences book?
  •  What are the trends in party size?

 Are audiences for classical music ageing?


May 20, 2019

Panic! Social Class, Taste and Inequalities in the Creative Industries is the first sociological study on social mobility in the cultural industries, and was released by Create London and Arts Emergency on April 16th, 2018.

The paper is part of the wider Panic! project initiated in 2015, that takes an unprecedented look at social mobility and inequality within the cultural and creative industries in the UK. Led by academics Drs Dave O’Brien, Orian Brook, and Mark Taylor from the Universities of Edinburgh and Sheffield, the paper highlights the significant exclusions of those from working class origins, women and those from Black, Asian and Minority Ethnic (BAME) backgrounds across the cultural and creative industries, which include the arts, music, publishing, advertising and IT.


Feb 21, 2019

This new study by Capacity Interactive will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry in 2017. For their sixth iteration of the Benchmark Study, Capacity Interactive revamped tehir approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study, published in November 2018, creates a multi-purpose snapshot of digital marketing practices that will help organizations understand where they stand amongst their peers and that can be used as a tool to evaluate priorities and resource allocations.


Jan 30, 2019

To stay relevant to changing communities, many arts organizations have been developing engagement programs — that is, programming designed to reach more and different people and involve them more actively in how art is made and experienced. While engagement efforts are often episodic or separate from an art organization’s core programming, in late 2013 a group of 10 arts nonprofits across California set out to make engagement central to their identities as part of the New California Arts Fund. To do this, they pursued transformations in their programmatic, organizational, and business models. This evaluation documents their achievements and challenges, and provides considerations for arts organizations and funders interested in reaching ethnically diverse and/or low-income communities.


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