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Oct 16, 2019

ADESTE+ Lisbon Summer School "Empowering audiences, reimagining culture" is the first one of a series of 3 that will be developed in 2019 // 2020 // 2021, in the framework of the ADESTE+ project. It was from September 23 to 27, 2019 at Fundação Calouste Gulbenkian.

The ADESTE+ Lisbon Summer School fosters a hands-on approach, which introduces participants to the overall conceptual and theoretical framework of audience development and invites them to engage proactively with participating organizations, practitioners and experts.

This is the second day video:

Audience development as an everyday practice: breaking the walls

Lluis Bonet, Universitat de Barcelona
Niels Righolt, Danish Centre for Arts & Interculture


Jul 04, 2019

JOURNEY MAPPING* is the process of identifying every encounter and interaction that your customers or audience have with your organisation (known as “touchpoints”), and analysing how these encounters can be improved - for both you and your audience.

This resource provides us a very useful template to apply this logics to arts organizations.
Is was created in 2013.

Download this useful tool to evaluate your touchpoints. 

*Journey mapping is often also referred to as ‘Customer Journey Mapping’ or ‘Customer Experience Mapping’.


Inspired by the findings of the Audience Growth Initiative, marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. This presentation outlines the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research. This presentation debuted at the League's 2011 National Conference.


Mar 22, 2019

How to you pull people from different sectors together to build an unknown outcome in 3 days? Started with seeing tweets from France and then wanting to get involved in something I didn’t really know what it was. It is something you have to experience to appreciate. I went to MuseoMix in France 2012 and even though didn’t understand language, knew the framework was something that could really remix and shake up museums!

The key idea was allowing other sectors to have input. For our first year, it was a little complicated getting a community but I called in favors from friends and paid them with cake and smiles. I knew they would get something out of it. Up until our first day, there was confusion but with the framework that allows for growth with some guidance the community was able to achieve a level of re-thinking they did not think would be possible. Since then we have done another MuseomixUK and rebranded to Open Community Lab to branch out to health care and other sectors.

Video of Mar DIXON (Open Community Lab and MuseomixUK, UK) at the Conference Marketing de las Artes in Madrid 2016. 


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