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Oct 18, 2018

CONECTANDO AUDIENCIAS ITALIA rende accessibile, in italiano, parte del patrimonio di buone pratiche internazionali valorizzato negli anni da Asimétrica attraverso la rivista CONECTANDO AUDIENCIAS, che nella versione italiana si arricchisce delle più interessanti e visionarie iniziative realizzate nel nostro Paese. La rivista accoglie articoli di approfondimento sul tema dell’audience development, del management e del marketing culturale e, grazie alle esperienze di colleghi internazionali, intende ispirare le comunità di settore, intercettare le evoluzioni e i cambiamenti in atto e interpretare le trasformazioni del futuro.


Oct 18, 2018

This is the journey behind the ADESTE project, told through a collection of articles and personal reflections from the people involved in the project; researchers, trainers and experts from the project team, participants in the training programmes, and external experts.


Oct 11, 2018

The BASA Art Sponsorship Management Toolkit is designed to develop a company's capabilities to plan, manage and executive more effective art sponsorships. In this way, enhanced sponsorship management practices can provide a business with a set of distinct capabilities that offer an additional source of competitive advantage. The toolkit will improve the skills and expertise of a company's sponsorship management team, which can help set a company apart from its competitors. The research is funded by UNESCO and the National Lottery Distribution Trust Fund, and the workshops supported by BASA Members, Hollard and Artinsure.

ACCESS THE RESOURCE HERE


Sep 05, 2018

Music organizations and ensembles from 17 European countries participated in a two-year project (New Music : New Audiences, 2012-2014) on audience engagement with the aim of creating and trying out concert formats in tune with a contemporary audience. The project was supported by the Cultural Programme of EU and explored several aspects of the way that new music can meet an audience.

Here you will find the final report with all the findings and conclusion. A good resource for professionals, students and researchers of the classical and contemporary music scene looking for ideas to better engage their audinces.