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Mar 22, 2019

How to you pull people from different sectors together to build an unknown outcome in 3 days? Started with seeing tweets from France and then wanting to get involved in something I didn’t really know what it was. It is something you have to experience to appreciate. I went to MuseoMix in France 2012 and even though didn’t understand language, knew the framework was something that could really remix and shake up museums!

The key idea was allowing other sectors to have input. For our first year, it was a little complicated getting a community but I called in favors from friends and paid them with cake and smiles. I knew they would get something out of it. Up until our first day, there was confusion but with the framework that allows for growth with some guidance the community was able to achieve a level of re-thinking they did not think would be possible. Since then we have done another MuseomixUK and rebranded to Open Community Lab to branch out to health care and other sectors.

Video of Mar DIXON (Open Community Lab and MuseomixUK, UK) at the Conference Marketing de las Artes in Madrid 2016. 


Oct 18, 2018

CONECTANDO AUDIENCIAS ITALIA rende accessibile, in italiano, parte del patrimonio di buone pratiche internazionali valorizzato negli anni da Asimétrica attraverso la rivista CONECTANDO AUDIENCIAS, che nella versione italiana si arricchisce delle più interessanti e visionarie iniziative realizzate nel nostro Paese. La rivista accoglie articoli di approfondimento sul tema dell’audience development, del management e del marketing culturale e, grazie alle esperienze di colleghi internazionali, intende ispirare le comunità di settore, intercettare le evoluzioni e i cambiamenti in atto e interpretare le trasformazioni del futuro.


Oct 18, 2018

This is the journey behind the ADESTE project, told through a collection of articles and personal reflections from the people involved in the project; researchers, trainers and experts from the project team, participants in the training programmes, and external experts.


Oct 11, 2018

The BASA Art Sponsorship Management Toolkit is designed to develop a company's capabilities to plan, manage and executive more effective art sponsorships. In this way, enhanced sponsorship management practices can provide a business with a set of distinct capabilities that offer an additional source of competitive advantage. The toolkit will improve the skills and expertise of a company's sponsorship management team, which can help set a company apart from its competitors. The research is funded by UNESCO and the National Lottery Distribution Trust Fund, and the workshops supported by BASA Members, Hollard and Artinsure.

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