Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.

Wolfbrow & Capacity Interactive

WolfBrown LLC offers consulting services to its clients. The Company provides services including research, evaluation, planning, resource development, and capacity building, it is specialized in art, culture, social services, health, environment, and preservation.

Capacity Interactive partners with leading arts and cultural organizations to help them build audiences, engage community and market smarter. Practice areas include digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising.


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