Resources

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts?

This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.


“STUDY ON AUDIENCE DEVELOPMENT: HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”

IN MORE DETAIL

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.


Study on audience development... AT A GLANCE

Do you wonder what Audience Development (AD) really means? Would you like to know more how to place audiences at the centre? Which tools can you use for a “good” audience development? What are AD practices throughout Europe?

This is a summary of a study promoted and commissioned by the European Commission - Directorate-General for Education and Culture. It is aimed at organisations, institutions, professionals, academics and students active in the cultural field, interested in finding out more about the main findings, the issues involved and the real life case studies that produced the “Study on Audience Development: how to place audiences at the centre of cultural organisations”.


Fondazione Fitzcarraldo, Culture Action Europe, ECCOM & Intercult

Fondazione Fitzcarraldo
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.

Culture Action Europe
Culture Action Europe
For the development of arts and culture, Fondazione Fitzcarraldo is the leading Italian center on cultural, arts and media management and policies, based in Turin and active worldwide since 20 years. Fitzcarraldo is an operative foundation focused on groundbreaking approaches in planning, research, consulting, training and documentation of activities and projects, at the service of all those who create, practice, produce, and support the arts and culture. Fitzcarraldo is actively involved in different cultural networks and welcomes synergies with local, regional, national and international partners, public as well as private.

ECCOM
ECCOM Progetti s.r.l.
Founded in December 2007, ECCOM Progetti s.r.l. operates in the field of cultural planning and management, provides consultancies, technical assistance, training activities addressed to public and private organizations and elaborates feasibility studies concerning cultural sites, projects and investments. Its members are archaeologists, art historians, sociologists and economists who promote a trans-sectoral approach to cultural management.

Intercult
Intercult
Intercult is an independent production and resource unit based in Stockholm, Sweden. Since 1996 we initiate large scale transnational and interdisciplinary artistic projects. We are active in the Swedish and European cultural policy arenas and we initiate and lead collaborative culture projects. Our team manages the European Resource Centre for Culture with the platform Access Europa and the Europe Direct Intercult office. Our aim is to internationalize and modernize cultural structures through training, consultation and networking. We are proud partners, together with 10 other European organizations, in the EU funded project CORNERS 2014-2018.

+Experts

Web

Tags