STUDY ON AUDIENCE DEVELOPMENT: HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS in more detail

“STUDY ON AUDIENCE DEVELOPMENT: HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”

IN MORE DETAIL

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.

STUDY ON AUDIENCE DEVELOPMENT HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS Executive-summary

STUDY ON AUDIENCE DEVELOPMENT HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS Final reprot


Related resources

By Fondazione Fitzcarraldo, Culture Action Europe, ECCOM & Intercult
Feb 13, 2018

“STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”

ADDITIONAL RESOURCES

BIBLIOGRAPHY

A bibliography of Audience Development resources organized around six different aspects of the subject: general issues related; digitalization; social impact and diversity; urban regeneration, integration and community; involvement and co - creation processes; and measuring and evaluating visitor behaviour

LITERATURE REVIEW

A review of selected literature from the study organized by topic, for the sake of clarity , and focusing on:

  1. Access to culture
  2. Audience development and organizational implications
  3. Engagement and active participation
  4. The challenge of digital shift
  5. The social role of culture and the problem of impact measurement.

GLOSSARY

A glossary of 9 terms central to the Audience Development discussion that includes the definition of “audience”, reflections about “access to culture” - and its barriers - and the meaning of “participation” in culture.


Recommended resources

By Niels RIGHOLT- Danish Centre for Arts & Interculture (CKI)
Feb 13, 2018

Is participation the ’new black’ in audience development strategies?


Niels Righolt from the Danish Centre for Arts and Interculture focused on what cultural institutions are like and on their relationship with citizens. If cultural institutions are to achieve the aim of making culture and the arts relevant to citizens, he argued, a change of mentality is necessary.

This means rethinking the way institutions work in view of new technologies and urban growth, using culture as an engine for social innovation, and at the same time changing the use of buildings and spaces and creating a space for dialogue among citizens, while rethinking formats.


Sep 05, 2018
By NewAud
Sep 05, 2018

Music organizations and ensembles from 17 European countries participated in a two-year project (New Music : New Audiences, 2012-2014) on audience engagement with the aim of creating and trying out concert formats in tune with a contemporary audience. The project was supported by the Cultural Programme of EU and explored several aspects of the way that new music can meet an audience.

Here you will find the final report with all the findings and conclusion. A good resource for professionals, students and researchers of the classical and contemporary music scene looking for ideas to better engage their audinces.


By Fondazione Fitzcarraldo, Culture Action Europe, ECCOM & Intercult
Feb 13, 2018

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts?

This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.