NEW WAYS TO ENGAGE, PARTICIPATE AND INTERACT WITH THE ARTS
Is participation the ’new black’ in audience development strategies?
Niels Righolt from the Danish Centre for Arts and Interculture focused on what cultural institutions are like and on their relationship with citizens. If cultural institutions are to achieve the aim of making culture and the arts relevant to citizens, he argued, a change of mentality is necessary.
This means rethinking the way institutions work in view of new technologies and urban growth, using culture as an engine for social innovation, and at the same time changing the use of buildings and spaces and creating a space for dialogue among citizens, while rethinking formats.
“STUDY ON AUDIENCE DEVELOPMENT: HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”
IN MORE DETAIL
Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.
Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.
This social media manual approaches useful hints and tips which have been drawn together from a series of workshops that took place in June 2016 by Christopher Hogg and colleagues. Aimed at arts and culture organisations throughout the EU, this manual will help to explore how companies can expand their online brand so as to push both the reach and significance of their current efforts.