“STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS” ADDITIONAL TOOLS
“STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”
ADDITIONAL RESOURCES
BIBLIOGRAPHY
A bibliography of Audience Development resources organized around six different aspects of the subject: general issues related; digitalization; social impact and diversity; urban regeneration, integration and community; involvement and co - creation processes; and measuring and evaluating visitor behaviour
LITERATURE REVIEW
A review of selected literature from the study organized by topic, for the sake of clarity , and focusing on:
- Access to culture
- Audience development and organizational implications
- Engagement and active participation
- The challenge of digital shift
- The social role of culture and the problem of impact measurement.
GLOSSARY
A glossary of 9 terms central to the Audience Development discussion that includes the definition of “audience”, reflections about “access to culture” - and its barriers - and the meaning of “participation” in culture.
BIBLIOGRAPHY “STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”
LITERARY REVIEW “STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”
GLOSSARY “STUDY ON AUDIENCE DEVELOPMENT. HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”
Recommended resources
Full report on the Roundtable on Bang for the Funding Buck: KPIs and Capturing the Impact of the Arts, part of the IPS-SAM Spotlight on Cultural Policy Series. The roundtable was organised by the Institute of Policy Studies (IPS) on 1 June 2018 in collaboration with the Singapore Art Museum.
MARKETING MIX FOR THE PERFORMING ARTS is a presentation by Lanfranco Li Cauli (Marketing and fund raising director of Teatro alla Scala, Milan). Teatro alla Scala is constantly engaged in loyalizing and developing its audience. In these slides we could see the strategies of fund raising, communication and audience development of this theater.
This presentation was published in november of 2017.
Inspired by the findings of the Audience Growth Initiative, marketing and development directors from nine orchestras undertook a follow-up Patron Growth Initiative with Prescott & Associates to tackle the more complex issue of building sustainable support, factoring in both attendance and donations — thus helping orchestras grow total lifetime value. This presentation outlines the findings and recommendations of the yearlong effort that included data mining (on a database of 545,000 concertgoers and donors), qualitative, and quantitative research. This presentation debuted at the League's 2011 National Conference.