NEW MUSIC: NEW AUDIENCES. AUD FINAL REPORT

Sep 05, 2018

Music organizations and ensembles from 17 European countries participated in a two-year project (New Music : New Audiences, 2012-2014) on audience engagement with the aim of creating and trying out concert formats in tune with a contemporary audience. The project was supported by the Cultural Programme of EU and explored several aspects of the way that new music can meet an audience.

Here you will find the final report with all the findings and conclusion. A good resource for professionals, students and researchers of the classical and contemporary music scene looking for ideas to better engage their audinces.

NEW MUSIC: NEW AUDIENCES. AUD FINAL REPORT


Recommended resources

Sep 21, 2018
By CAPACOA & Strategic Moves
Sep 21, 2018

Live performing arts organizations have long prided themselves on providing an important way for individuals and communities to connect, be entertained and have important conversations. Yet audience expectations have been changing rapidly, and place-independent access to information and entertainment has become common place. The urgency to understand how digital innovation in the performing arts will affect Canada’s performing arts presenting eco-system lies at the heart of this landmark report by CAPACOA and Strategic Moves, Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.

Digitizing the Performing Arts explores crucial aspects of the digital evolution:

  • Economic dynamic of live performing arts presentation today.
  • Technology trends from backbone technologies and standards like blockchain and semantic web to augmented and virtual reality and an evolution toward a holographic world.
  • The continuum of digital opportunities in the performing arts that includes examples of innovative Canadian digital experiments.
  • Lessons learned from other sectors changed by digital competitors or digital alternatives.View the original article…(aquí mete el link del título)

By Fondazione Fitzcarraldo, Culture Action Europe, ECCOM & Intercult
Feb 13, 2018

“STUDY ON AUDIENCE DEVELOPMENT: HOW TO PLACE AUDIENCES AT THE CENTRE OF CULTURAL ORGANISATIONS”

IN MORE DETAIL

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts? This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.


By Ben Cameron- Program Director for the Arts, Doris Duke Charitable Foundation
Feb 13, 2018

In a time when audiences for NGO arts in the United States are dwindling, artists and organizations are working diligently to build audiences for the future.  These efforts are at their best challenging old models, embracing technology and changing the composition of arts audiences. The idea of “audience,” however, focuses attention on one particular kind of relationship.  How do we encourage non-arts professionals to support and participate in the arts beyond attendance?  Is this the responsibility of the organization or of the artist?  What would be the benefits of cultivating non-attendance behavior?  What are the obstacles the arts community must overcome?  And how must we think differently if we are to move forward in this new millennium?  Join Doris Duke Charitable Foundation Arts Program Director Ben Cameron as he shares the evolution and discoveries being made in building demand for NGO arts.