This resource was published in May 2014. The project aims to better describe the cultural value of opera through a study of its most devoted audience members.
To study this group, they conducted a number of qualitative surveys (177 respondents) and open-‐ ended interviews (18 individuals) with audience members for three London-‐based companies. They did this in collaboration with the companies involved, who added their own questions relevant to their marketing needs.
Sinéad O’Neill, Creativeworks London
Joshua Edelman, Royal Central School of Speech and Drama
John Sloboda, Guildhall School of Music & Drama
Creative London Works
Creativeworks London was established as a Knowledge Exchange Hub for the Creative Economy in 2012, funded by the Arts and Humanities Research Council. It was created through a partnership of 21 universities/research organisations and 22 creative-industry businesses, led by Queen Mary University of London. It has undertaken research into the cultural geographies of innovation in London, London’s changing audiences, and modes of innovation within the digital economy.