This new study by Capacity Interactive will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry in 2017. For their sixth iteration of the Benchmark Study, Capacity Interactive revamped tehir approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study, published in November 2018, creates a multi-purpose snapshot of digital marketing practices that will help organizations understand where they stand amongst their peers and that can be used as a tool to evaluate priorities and resource allocations.
Capacity Interactive is a digital marketing consulting firm for culture and the arts. Founded in 2008 by Erik Gensler, Capacity Interactive partners with leading arts and cultural organizations in the U.S and internationally to help them build audiences, engage community and market smarter. Practice areas include digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising.