ARTS INDUSTRY DIGITAL MARKETING BENCHMARK STUDY

Feb 21, 2019

This new study by Capacity Interactive will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry in 2017. For their sixth iteration of the Benchmark Study, Capacity Interactive revamped tehir approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. The study, published in November 2018, creates a multi-purpose snapshot of digital marketing practices that will help organizations understand where they stand amongst their peers and that can be used as a tool to evaluate priorities and resource allocations.

ARTS INDUSTRY DIGITAL MARKETING BENCHMARK STUDY


Recommended resources

Dec 13, 2018
By Slover Linett
Dec 13, 2018

This report of findings and recommendations is part of a bigger study delivered to the Field Museum of Natural History in Chicago by Slover Linnet's researchers in November 2014. We want to share it here because it's interesting to see the way they studied the museum's visitors behavior to have an understanding of the impact of new technologies to engage with people. The study payed special attention to the different ways people engaged with the institution using new technologies offered by the museum. This report encapsulates the key findings of that research.


By Australia Council for the Arts
Sep 14, 2018

Connecting Australians: Results of the National Arts Participation Survey is the third in a landmark series by the Australia Council for the Arts, following editions in 2009 and 2013. It measures Australians’ engagement with the arts in 2016 – attending arts events, exhibitions and festivals; reading; listening to music; sharing and connecting with the arts online; and creating art themselves.

The arts encompass theatre, dance, visual arts and craft, music, literature, First Nations and cross-art form work. Engagement with a person’s own cultural background through the arts is articulated for the first time, along with festival attendance and community arts and cultural development activities. The survey also captures the value of the arts to Australians through their attitudes, views about the impacts of the arts, and propensity to donate time or money to the arts. 


Feb 14, 2019
By Bob Harlow
Feb 14, 2019

Bob Harlow, author of Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences, delivered a keynote address at the 2016 conference of Arts Reach, an association of arts professionals. He showed how three arts organizations—the Pacific Northwest Ballet in Seattle, the Clay Studio in Philadelphia and the San Francisco Girls Chorus—used audience research to attract and retain audiences that had previously eluded them.