What Makes a Great Museum Experience and How Can Technology Help? Visitor Research and Segmentation for The Field Museum

Dec 13, 2018

This report of findings and recommendations is part of a bigger study delivered to the Field Museum of Natural History in Chicago by Slover Linnet's researchers in November 2014. We want to share it here because it's interesting to see the way they studied the museum's visitors behavior to have an understanding of the impact of new technologies to engage with people. The study payed special attention to the different ways people engaged with the institution using new technologies offered by the museum. This report encapsulates the key findings of that research.

What Makes a Great Museum Experience and How Can Technology Help? Visitor Research and Segmentation for The Field Museum


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