Anne talks about the benefits and tensions of co-operation between cultural organisations in the interests of public engagement and audience development. Partnership working is a crucial competence for progressive 21st century organisations, and many of us are now working together to make a case for our collective impact, to create a joined-up audience offer, share vital resources, and attract alternative forms of investment. Anne will talk about real-life examples to provoke some discussion about the mechanisms and conditions required for successful collaboration, as well as the very real and demanding challenges.
Anne Torreggiani, The Audience Agency
Anne is Chief Executive and founder of The Audience Agency (TAA), the national not-for-profit organisation leading the UK cultural sector to develop the size, diversity and quality of engagement of audiences. Anne has led the agency since 20043. TAA is a specialist agency which provides insight, research, consultancy and training based on a unique overview of audiences and effective practice, acting as a hub for collaboration, shared learning and experimentation in audience development.
Anne has 20 years experience in the arts, as director of marketing and audiences with numerous progressive UK arts companies (including Stratford East, West Yorks Playhouse and LIFT), and as a consultant, facilitator and adviser (including for agencies such as Arts Council England, Visiting Arts, and International Street Arts Network, and a wide range of cultural organisations as diverse as Tate, Manchester International Festival and National Theatre). She is a specialist in audience strategy, trends and patterns of public engagement. She works across all artforms and museums and has special interests in non-traditional audiences, contemporary work and organisational change. She is an experienced company director and trustee, and a regular commentator and speaker, delivering talks and workshops all over the world.