Anne talks about the benefits and tensions of co-operation between cultural organisations in the interests of public engagement and audience development. Partnership working is a crucial competence for progressive 21st century organisations, and many of us are now working together to make a case for our collective impact, to create a joined-up audience offer, share vital resources, and attract alternative forms of investment. Anne will talk about real-life examples to provoke some discussion about the mechanisms and conditions required for successful collaboration, as well as the very real and demanding challenges.
There are many important ways that nonprofit organizations can leverage the potential to collaborate, but one powerful strategy that is too often overlooked is to form a long-term, durable partnership through a strategic alliance or restructuring. Strategic partnerships can open whole new worlds of opportunity for serving your mission. They can broaden your reach, expand the range of your programs or services, and help you find more efficient ways to support your organization’s important work.
This resource is a discussion guide for boards about these topics with cases studies.
How to you pull people from different sectors together to build an unknown outcome in 3 days? Started with seeing tweets from France and then wanting to get involved in something I didn’t really know what it was. It is something you have to experience to appreciate. I went to MuseoMix in France 2012 and even though didn’t understand language, knew the framework was something that could really remix and shake up museums!
The key idea was allowing other sectors to have input. For our first year, it was a little complicated getting a community but I called in favors from friends and paid them with cake and smiles. I knew they would get something out of it. Up until our first day, there was confusion but with the framework that allows for growth with some guidance the community was able to achieve a level of re-thinking they did not think would be possible. Since then we have done another MuseomixUK and rebranded to Open Community Lab to branch out to health care and other sectors.
Video of Mar DIXON (Open Community Lab and MuseomixUK, UK) at the Conference Marketing de las Artes in Madrid 2016.
The BASA Art Sponsorship Management Toolkit is designed to develop a company's capabilities to plan, manage and executive more effective art sponsorships. In this way, enhanced sponsorship management practices can provide a business with a set of distinct capabilities that offer an additional source of competitive advantage. The toolkit will improve the skills and expertise of a company's sponsorship management team, which can help set a company apart from its competitors. The research is funded by UNESCO and the National Lottery Distribution Trust Fund, and the workshops supported by BASA Members, Hollard and Artinsure.