JOURNEY MAPPING* is the process of identifying every encounter and interaction that your customers or audience have with your organisation (known as “touchpoints”), and analysing how these encounters can be improved - for both you and your audience.

This resource provides us a very useful template to apply this logics to arts organizations.
Is was created in 2013.

Download this useful tool to evaluate your touchpoints. 

*Journey mapping is often also referred to as ‘Customer Journey Mapping’ or ‘Customer Experience Mapping’.