JOURNEY MAPPING* is the process of identifying every encounter and interaction that your customers or audience have with your organisation (known as “touchpoints”), and analysing how these encounters can be improved - for both you and your audience.
This resource provides us a very useful template to apply this logics to arts organizations.
Is was created in 2013.
Download this useful tool to evaluate your touchpoints.
*Journey mapping is often also referred to as ‘Customer Journey Mapping’ or ‘Customer Experience Mapping’.
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