Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

Dec 03, 2018

This article and video, focused in Opera Theatre of Saint Louis (OTSL), are part of a series describing the early work of some of the 25 performing arts organizations participating in The Wallace Foundation’s $64 million Building Audiences for Sustainability initiative. Launched in 2015 in response to concerns about a declining audience base for a number of major art forms, the endeavor seeks to help the organizations strengthen their audience-building efforts, see if this contributes to their financial sustainability, and develop insights from the work for the wider arts field.

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again

See how the company’s engagement of young people and diverse communities across the region is paying off.


Recommended resources

By Wolfbrow & Capacity Interactive
Nov 16, 2018

Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.


Sep 21, 2018
By CAPACOA & Strategic Moves
Sep 21, 2018

Live performing arts organizations have long prided themselves on providing an important way for individuals and communities to connect, be entertained and have important conversations. Yet audience expectations have been changing rapidly, and place-independent access to information and entertainment has become common place. The urgency to understand how digital innovation in the performing arts will affect Canada’s performing arts presenting eco-system lies at the heart of this landmark report by CAPACOA and Strategic Moves, Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.

Digitizing the Performing Arts explores crucial aspects of the digital evolution:

  • Economic dynamic of live performing arts presentation today.
  • Technology trends from backbone technologies and standards like blockchain and semantic web to augmented and virtual reality and an evolution toward a holographic world.
  • The continuum of digital opportunities in the performing arts that includes examples of innovative Canadian digital experiments.
  • Lessons learned from other sectors changed by digital competitors or digital alternatives.View the original article…(aquí mete el link del título)

By Fondazione Fitzcarraldo, Culture Action Europe, ECCOM & Intercult
Feb 13, 2018

Many culture makers have embraced the theme of Audience Development (AD); we all want audiences, preferably large and enthusiastic ones. But how can we demonstrate to our investors that we have taken the task seriously? How do we measure our efforts?

This meticulous study undertaken by the European Commission, looks at examples from the diverse European cultural landscape, providing innovative approaches and methods in the area of AD and tools for cultural leaders looking at make a convincing case, within their organisations, for a transition to an audience-centric approach.