DIGITIZING THE PERFORMING ARTS: AN ASSESSMENT OF OPPORTUNITIES, ISSUES AND CHALLENGES
Live performing arts organizations have long prided themselves on providing an important way for individuals and communities to connect, be entertained and have important conversations. Yet audience expectations have been changing rapidly, and place-independent access to information and entertainment has become common place. The urgency to understand how digital innovation in the performing arts will affect Canada’s performing arts presenting eco-system lies at the heart of this landmark report by CAPACOA and Strategic Moves, Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.
Digitizing the Performing Arts explores crucial aspects of the digital evolution:
- Economic dynamic of live performing arts presentation today.
- Technology trends from backbone technologies and standards like blockchain and semantic web to augmented and virtual reality and an evolution toward a holographic world.
- The continuum of digital opportunities in the performing arts that includes examples of innovative Canadian digital experiments.
- Lessons learned from other sectors changed by digital competitors or digital alternatives.View the original article…(aquí mete el link del título)
DIGITIZING THE PERFORMING ARTS: AN ASSESSMENT OF OPPORTUNITIES, ISSUES AND CHALLENGES
Recommended resources
Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.
Full report on the Roundtable on Bang for the Funding Buck: KPIs and Capturing the Impact of the Arts, part of the IPS-SAM Spotlight on Cultural Policy Series. The roundtable was organised by the Institute of Policy Studies (IPS) on 1 June 2018 in collaboration with the Singapore Art Museum.
MARKETING MIX FOR THE PERFORMING ARTS is a presentation by Lanfranco Li Cauli (Marketing and fund raising director of Teatro alla Scala, Milan). Teatro alla Scala is constantly engaged in loyalizing and developing its audience. In these slides we could see the strategies of fund raising, communication and audience development of this theater.
This presentation was published in november of 2017.