How Audience Research Can Help Build Arts Audiences

Feb 14, 2019

Bob Harlow, author of Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences, delivered a keynote address at the 2016 conference of Arts Reach, an association of arts professionals. He showed how three arts organizations—the Pacific Northwest Ballet in Seattle, the Clay Studio in Philadelphia and the San Francisco Girls Chorus—used audience research to attract and retain audiences that had previously eluded them.

How Audience Research Can Help Build Arts Audiences


Recommended resources

By Macarena Cuenca-Amigo and Mercedes Albaina Hernández.
Apr 30, 2019

This study has been published by Macarena Cuenca-Amigo and Mercedes Albaina Hernández. The goal of this study consisted of analysing whether educational intervention by means of a Musical Training as a Leisure Activity programme had any significant impact on sensorial, affective and analytical listening levels among senior citizens who had and had not previously studied music. To do so, we designed our own measurement scale and applied it to a sample of 37 students over 50 years of age at the University of Deusto (Bilbao, Spain). Both the scale as a whole and each of the subscales of the different listening levels presented adequate reliability, with Cronbach’s alpha values greater than 0.8. The questionnaire was administered in the classroom on the first and last day of class, after hearing the same piece of music. The measurements before and after the educational intervention were compared by applying a Student’s t-test for paired samples. The research concluded that the only listening level to have been significantly affected by the Musical Training as a Leisure Activity programme was the analytical level, and when examining this in greater detail, it is noted that the impact was only prominent among members of the sample who had not studied music before.

Article published in april 2018.


Apr 17, 2020
By CONNECT
Apr 17, 2020

The present document lists the recommendations carried out within the validation framework of CONNECT, a Knowledge Alliance Erasmus+ project (2017-2019). The validation activities are strictly related to its main output, the Twin-Track Programme (TTP) that was designed and implemented in 5 countries of the Consortium: Spain, Denmark, Italy, Poland and the United Kingdom.

The first 10 recommendations are related to validation and general teaching in both curricular, academic, university-based context and the continuous professional learning context related to non-university teaching and training organisations. Recommendations 11 to 27 consist of more precise issues pointed by the consortium partners that might be seen as more detailed recommendations and guidelines for reflection and change in the practice-oriented teaching and training.


Apr 13, 2020
By CONNECT
Apr 13, 2020

This report is a summary of the results of the monitoring and evaluation activities carried out during the CONNECT over a period of 36 months from 1/01/2017 – 31/12/2019.

It is an attempt to narrate what has been happening, it probably reflects the complexity of the project and what we have achieved, less all the encounters, the serendipity moments, the tough parts and the good parts, that everyone involved from the project consortium contributed to.

We thank all the directly involved 165 beneficiaries: 63 students from Arts/Heritage/Culture Masters’ courses, 61 practitioners from 21 museums, 18 theatres, 6 cultural centers, 5 festivals, 4 orchestras, 3 libraries, 1 historical archive and 12 other types of cultural enterprises from Denmark, Italy, Poland, Spain and the UK. In addition, also 41 mentors, expert in audience development and cultural management, to support the students and practitioner during the learning programme and all the other stakeholders that supported us through this journey.

The twin track programme reflects the density and the diversity of the cultural sector across Europe, which is seen as a valuable aspect of the sector and the project.

This report has been bone By Melting Pro in collaboration with the external evaluator DISAMIS.


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