THE REAL WORK – NEW PRACTICES FOR A NEW ERA

Mar 14, 2019

Behind the ongoing programmatic and financial stresses being felt by nonprofit organizations at a time of economic uncertainty lays a vast territory of change in the sector as a whole. This means practitioners of all stripes unlearning a lot of things we have taken for granted, surfacing new assumptions to drive new thinking, and doing things differently across the board. Organizational innovation is challenging in a resource-strapped sector, but is now essential if field leaders are to successfully re-orient themselves to this new era. Fortunately, innovation can be systematized as a new organizational discipline, one that brings our best thinking together across traditional organizational and sector boundaries, and helps us make competitive use of our creative assets. Organizations across many countries are beginning to see that daring to risk a new approach can reveal new pathways to relevance and sustainability.

Video of the Conference Marketing de las Artes in Madrid 2016.

THE REAL WORK – NEW PRACTICES FOR A NEW ERA


Recommended resources

Nov 08, 2018
By The Wallace Foundation
Nov 08, 2018

This case study originally released in 2011 describes how the Steppenwolf Theatre Company has addressed the vexing problem of falling ticket subscription rates by developing deeper relationships with both subscribers and non-subscribers. To that end, it launched an experiment centered on promoting a dialogue among audience members and the artists about the process of creating theater. Audience members took part in nightly post-show discussions, attended special thematic events and were offered access to a rich selection of online content—including videos, podcasts, blogs, articles and slide shows—in which the artists talked about their work from a variety of perspectives.

The result: During a two-year period, many audience members who used to attend only one performance per season bought tickets to two, three or more shows. At the same time, the relationship-deepening initiatives had the added benefit of supporting high subscriber renewal rates.

This report is part of a set of case studies and reports looking at the efforts of arts organizations that received Wallace Excellence Awards to reach new audiences and deepen relationships with current ones.


Feb 13, 2018
By Alessandra Gariboldi
Feb 13, 2018

For Audience Development to be effective, the whole cultural organization has to be committed to it, but… what does this mean? What are cultural organizations that really place people at their heart like? How did they lead their communities and stay relevant and sustainable? What kind of skills and tools do they need to face the changing paradigm towards a more audience-focused organization?

Alessandra Gariboldi will answer to these and other questions drawing on her knowledge of the EU study of over 30 European cultural organizations: “Audience development – How to place audiences at the centre of cultural organisations”.

This study, done by the Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult, within the Creative Europe framework, showcases different successful approaches and methods in the Audience development/engagement field.


Jul 04, 2019
By Wired Canvas
Jul 04, 2019

JOURNEY MAPPING* is the process of identifying every encounter and interaction that your customers or audience have with your organisation (known as “touchpoints”), and analysing how these encounters can be improved - for both you and your audience.

This resource provides us a very useful template to apply this logics to arts organizations.
Is was created in 2013.

Download this useful tool to evaluate your touchpoints. 

*Journey mapping is often also referred to as ‘Customer Journey Mapping’ or ‘Customer Experience Mapping’.


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