HOW TO PLACE PEOPLE IN THE CENTER OF CULTURAL ORGANIZATIONS

Feb 13, 2018

For Audience Development to be effective, the whole cultural organization has to be committed to it, but… what does this mean? What are cultural organizations that really place people at their heart like? How did they lead their communities and stay relevant and sustainable? What kind of skills and tools do they need to face the changing paradigm towards a more audience-focused organization?

Alessandra Gariboldi will answer to these and other questions drawing on her knowledge of the EU study of over 30 European cultural organizations: “Audience development – How to place audiences at the centre of cultural organisations”.

This study, done by the Fondazione Fitzcarraldo, Culture Action Europe, ECCOM and Intercult, within the Creative Europe framework, showcases different successful approaches and methods in the Audience development/engagement field.

HOW TO PLACE PEOPLE IN THE CENTER OF CULTURAL ORGANIZATIONS


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Nov 08, 2018
By The Wallace Foundation
Nov 08, 2018

This case study originally released in 2011 describes how the Steppenwolf Theatre Company has addressed the vexing problem of falling ticket subscription rates by developing deeper relationships with both subscribers and non-subscribers. To that end, it launched an experiment centered on promoting a dialogue among audience members and the artists about the process of creating theater. Audience members took part in nightly post-show discussions, attended special thematic events and were offered access to a rich selection of online content—including videos, podcasts, blogs, articles and slide shows—in which the artists talked about their work from a variety of perspectives.

The result: During a two-year period, many audience members who used to attend only one performance per season bought tickets to two, three or more shows. At the same time, the relationship-deepening initiatives had the added benefit of supporting high subscriber renewal rates.

This report is part of a set of case studies and reports looking at the efforts of arts organizations that received Wallace Excellence Awards to reach new audiences and deepen relationships with current ones.


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ACCESS THE RESOURCE HERE