Engaging Dance Audiences (EDA)
Dance/USA conceived of EDA to increase the field’s capacity to engage audiences by funding new practices and research and sharing all that was learned with the field.Go to the album
This case study originally released in 2011 describes how the Steppenwolf Theatre Company has addressed the vexing problem of falling ticket subscription rates by developing deeper relationships with both subscribers and non-subscribers. To that end, it launched an experiment centered on promoting a dialogue among audience members and the artists about the process of creating theater. Audience members took part in nightly post-show discussions, attended special thematic events and were offered access to a rich selection of online content—including videos, podcasts, blogs, articles and slide shows—in which the artists talked about their work from a variety of perspectives.
The result: During a two-year period, many audience members who used to attend only one performance per season bought tickets to two, three or more shows. At the same time, the relationship-deepening initiatives had the added benefit of supporting high subscriber renewal rates.
This report is part of a set of case studies and reports looking at the efforts of arts organizations that received Wallace Excellence Awards to reach new audiences and deepen relationships with current ones.
Dentro de las ponencias que tuvieron lugar en el marco del V Seminario Internacional Formación de Audiencias (2015), organizado por el GAM en Santiago,Chile, destacamos la ponencia de Rosie Neave, directora de comunicaciones de The Place.
The Place, es probablemente el centro coreográfico más importante del Reino Unido y uno de los más importantes de Europa. Es un hervidero de creatividad, esfuerzo, juventud y espíritu de superación. Un centro coreográfico que forma bailarines, pero que va mucho más allá. Un modelo al que seguir de cerca.
En su ponencia, Rosie expone las estrategias de fidelización que han llevado a cabo y el uso integral de soportes digitales en la creación de audiencias para la danza y el ballet.
With over 5000 sq. meters at its disposal, CAOS is a complex centre of art production, hosting two museums, one exhibition area, one theatre, a residency centre, a library, a café- restaurant, a cinema and a special area for educational activities with about 1100 activities annual. Caos is community-oriented and artists-led initiative, with the aim to mediate between artists and communities in a participatory way.