Customer loyalty to performing arts venues. Between routines and coincidence

Jul 24, 2019

The development of customer loyalty in the performing arts differs from the development of customer loyalty in other sectors. The goal of this study is to understand, describe and explain customer loyalty to performing arts venues.

This resource was published in 2013 by Pieter de Rooij.

Customer loyalty to performing arts venues. Between routines and coincidence

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Sep 24, 2019
By Creative London Works
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This resource was published in May 2014. The project aims to better describe the cultural value of opera through a study of its most devoted audience members.

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Nov 08, 2018
By The Wallace Foundation
Nov 08, 2018

This case study originally released in 2011 describes how the Steppenwolf Theatre Company has addressed the vexing problem of falling ticket subscription rates by developing deeper relationships with both subscribers and non-subscribers. To that end, it launched an experiment centered on promoting a dialogue among audience members and the artists about the process of creating theater. Audience members took part in nightly post-show discussions, attended special thematic events and were offered access to a rich selection of online content—including videos, podcasts, blogs, articles and slide shows—in which the artists talked about their work from a variety of perspectives.

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Sep 19, 2018
By Dance/USA
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