After the first edition of the Twin-Track Program in 2018/2019 we have learnt a lot and the different countries are working on its legacy and on how to launch a sustainable second edition that will take place outside the framework of the project. We are also having conversations on how to sustain collaboration at international level.

Below you can find the links to the national websites where a second edition of the TTP will take place in 2019/2020.

GET MORE INFORMATION

To get information about the Twin Track Programme in each country, please, contact:

Spain

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Website

Poland

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Website

Italy

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Website

CALL FOR PARTICIPATION

Launching of the Twin Track Programme in Audience Development. CONNECTING AUDIENCES European Alliance for Education and Training in Audience Development

 

CONNECT is a Knowledge Alliance project for Audience Development that promotes innovative cooperation between universities and enterprises in the cultural sector across Europe. The purpose of CONNECT is to bridge the gap between teaching in the academic/higher education world and Continuous Professional Development in the cultural sector for the promotion of best practices and a systemic growth around the topic of AUDIENCE DEVELOPMENT.

A transnational team of higher education institutions, private cultural organisations and public sector gathers researchers, teachers and trainers from 6 national hubs in Spain, UK, Italy, Denmark, Poland and Belgium.

We are launching a call for an innovative training programme called Twin-Track Programme (TTP) based on the concept that postgraduate students and practitioners from cultural organisations work together on an audience challenge. The programme is based also on multidisciplinary training modules that both practitioners and students have to attend. The programme, mixing formal and informal learning methodologies and digital resources will CONNECT students and practitioners working in arts management to the cultural job market by developing entrepreneurship and leadership skills.

Scientific Board: Macarena Cuenca (University of Deusto, Spain); Raúl Ramos (Asimétrica, Spain); Anne Torreggiani (The Audience Agency, UK); Adrian de la Court (Goldsmiths, University of London, UK); Solveig Thorborg (Center for Kunst & Interkultur, Denmark); Alessandra Gariboldi (Fondazione Fitzcarraldo, Italy); Antonia Silvaggi (MeltingPro, Italy); Marcin Poprawski (Uniwersytet Im. Adama Mickiewicza W Poznaniu, Poland); Adam Sienkiewicz (Miasto Stołeczne Warszawa, Poland).

 

WHO CAN TAKE PART?

This ‘twin-track’ course is for students and practitioners who are currently or potentially wanting to pursue a career in arts and cultural management and would like to learn how audience development strategies are developed in practice. It brings students and practitioners together in a process of mutual benefit in which each learns from each as well as from the taught element of the course. A mentoring programme will accompany and support both students and practitioners through the training

 

POSTGRADUATE STUDENTS

The programme is for students who aim to develop their career in the cultural sector, understanding the background, theories and principles of Audience Development as well as acquiring experience in developing a strategic vision and implementing these ideas in practice.

 

    • University degree that entitles access to postgraduate studies in their country of origin.
    • B2 level of English is highly valued
    • Entrepreneurial spirit is highly valued
    • Vocational experience (voluntary or paid) is valued
    • Understand the implications and challenges of an audience-centric strategic approach in a cultural organization
    • Proactively take part in the process of developing meaningful and long-term relationships with audiences in a wide range of cultural organisations
    • Propose innovative and sustainable ideas, actions and projects with positive impact in audience development
    • Effectively interact with diverse communities and stakeholders relevant to the development of audiences in the organisation
  • Students acquire sound theoretical and practical knowledge to work on Audience Development. The course provides the basis for future professionals in Audience Development in the cultural sector and it also offers the resources and context for intellectual exchange and networking at international level.

 

PRACTITIONERS STUDENTS

The programme is for cultural managers who wish to develop their practice and understanding of Audience Development (principles, strategic vision and planning) under a comprehensive and multidisciplinary perspective.

 

    • Currently working in the cultural sector
    • Involved in audience development practice
    • Prior professional experience in the cultural sector (minimum two years)
    • University degree (in any discipline) that entitles access to postgraduate studies in their country of need.
    • To be able to bring an audience development challenge from their organisation to work on during the training
    • B2 level of English is highly valued
    • Formal commitment from their organisation for their involvement in the programme
    • Understand the implications and challenges of an audience-centric strategic approach in a cultural organization
    • Proactively take part in the process of developing meaningful and long-term relationships with audiences in a wide range of cultural organisations
    • Propose innovative and sustainable ideas, actions and projects with positive impact in audience development
    • Effectively interact with diverse communities and stakeholders relevant to the development of audiences in the organisation
  • The course provides high specialisation in Audience Development for cultural managers in the cultural sector and also offers the resources and context for intellectual and expertise exchange and networking at international level.

 

YOU WILL LEARN ABOUT

you will learnAudience development theory, practice and philosophy
How to understand your organisation
How to understand your audience
How to develop strategies and ideas
How to design your experiment and make the case
How to lead change
How to promote positive organisational change

 

 

GET MORE INFORMATION

To get information about the Twin Track Programme in each country, please, contact:

 

Spain

Please contact us at: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website practitioners

Website postgraduate

Italy

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Poland

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Website

United Kingdom

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Denmark

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ABOUT

  • WHAT

    WHAT

    CONNECT is a Knowledge Alliance for Audience Development that promotes innovative cooperation between universities, institutions and enterprises in the cultural sector across Europe.
  • WHY

    WHY

    The purpose of CONNECT is to bridge the gap between teaching in the academic/higher education world and Continuous Professional development in the cultural sector for the promotion of best practices and a systemic growth of AUDIENCE DEVELOPMENT.
  • WHO

    WHO

    The core partnership is made up of 10 partners from 6 European countries that have joined forces to CONNECT students and practitioners to the real-world job market by developing entrepreneurship and leadership skills. In addition to the main partnership, there’re also another 16 associate partners, expanding the scope of the project to other regions of Europe such as Sweden, Northern Ireland, Scotland or Norway, and beyond, such as in South Africa.
  • WHEN

    WHEN

    Over the course of 36 months, running from Jan 1, 2017 to Dec 31 2019.

Our mission

  • Innovative training

    Innovative training

    To develop an innovative multidisciplinary training module mixing informal and formal learning methodologies and digital resources to introduce audience development theory, practice and philosophy; critical and reflective learning in the higher educational environment will be strongly linked to the real problems cultural organisations face.

    Innovation

  • Share knowledge

    Share knowledge

    To bring together the academic world and the professional world to share knowledge, practices and to test processes to find innovative ways to tackle the problem of the distance between the two worlds.

    Innovation

  • Quality research

    Quality research

    To advance the theory and practice of audience development through high quality research and learning;

    Impact

  • Leadership skills

    Leadership skills

    To enable both target groups practitioners and students to develop excellent transversal leadership skills, reflective practice, entrepreneurial mind-sets, equipping them to adapt to continuous change in the labour market.

    Impact

  • An E.U. Network

    An E.U. Network

    To involve policy-makers and relevant stakeholders together with academics and practitioners to start an EU network on AD work based learning programme

    Sustainability

  • Digital resources

    Digital resources

    To establish a digital resource supporting audience development internationally, by drawing on in-work practice and academic sources, in wider range of international contexts

    Sustainability

  • <span style=

    Collaborative exchange

    To promote co-operation and exchange of good practices between academics, students and practitioners at European level;

    Sustainability

  • Learning community

    Learning community

    To create a mutually supportive network and learning community of post graduate students, practitioners and academics

    Sustainability

CONNECT MANIFESTO

 As educators, facilitators and cultural practitioners we believe in connecting across borders to bring about cultural change.

Our approach is based on these principles:

  • • Learn by doing

  • • Involve users

  • • Use evidence

  • • Prototype: test, validate, adapt

  • • Encourage small steps that lead to big change

  • • Make the most of diversity

  • • Be curious: keep asking questions

  • • Be bold: learn from mistakes

PARTNERS

In addition to the main partnership, there’re also another 16 associate partners, expanding the scope of the project to other regions of Europe and beyond

 

 

In addition to the main partnership, there’re also another 16 associate partners, expanding the scope of the project to other regions of Europe such as Sweden, Northern Ireland, Scotland or Norway, and beyond, such as in South Africa.

Join us