Cultural Democracy & Participation

Oct 30, 2018

Maria came this October as visiting expert from Portugal to the Twin Track Programme promoted in Madrid, Spain, by the University of Deusto.  Her views were included as part of the "Introduction to Audience Development" module of the course in October 2018.

 

 

Cultural Democracy & Participation


Recommended resources

Oct 30, 2018
By Cristina Da Milano
Oct 30, 2018

Cristina Da Milano on the meaning of audience development in today’s world for the Expert Degree in Cultural Audiences and  Expert Degree in Publics' Strategies (University of Deusto).

 


Jul 10, 2019
By Claudia Maria Cacovean
Jul 10, 2019

Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies. This problem is prevalent in the field of cultural services, where marketers face the lack of funds to implement appropriate marketing strategies, either an internal system that restricts the possibilities for action, or simply a lack of experience and marketing information applied within cultural services. The purpose of this study is to compress information regarding the characteristics of cultural services and the specific marketing actions used in the field of performing arts, providing thus several directions in knowing and understanding it. Many cultural institutions are still adopting traditional marketing strategies but this approach is not sufficient. New approaches and strategies are required in order to ensure their survival on the cultural market. This paper offers for the reader a literature review of arts marketing and the main issues approached in specialized literature regarding marketing in performing arts. Several ideas based on this survey are formulated in order to improve the marketing strategies adopted by cultural institutions.

This article was published in 2015 for Claudia Maria CACOVEAN (PhD Student Babeş-Bolyai University, Cluj-Napoca, Romania).


By Macarena Cuenca-Amigo and Mercedes Albaina Hernández.
Apr 30, 2019

This study has been published by Macarena Cuenca-Amigo and Mercedes Albaina Hernández. The goal of this study consisted of analysing whether educational intervention by means of a Musical Training as a Leisure Activity programme had any significant impact on sensorial, affective and analytical listening levels among senior citizens who had and had not previously studied music. To do so, we designed our own measurement scale and applied it to a sample of 37 students over 50 years of age at the University of Deusto (Bilbao, Spain). Both the scale as a whole and each of the subscales of the different listening levels presented adequate reliability, with Cronbach’s alpha values greater than 0.8. The questionnaire was administered in the classroom on the first and last day of class, after hearing the same piece of music. The measurements before and after the educational intervention were compared by applying a Student’s t-test for paired samples. The research concluded that the only listening level to have been significantly affected by the Musical Training as a Leisure Activity programme was the analytical level, and when examining this in greater detail, it is noted that the impact was only prominent among members of the sample who had not studied music before.

Article published in april 2018.


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