Connect, improve and measure. Douglas McLennan

Apr 12, 2019

In his talk, Douglas McLennan stresses the importance of technology in the world of culture and describes how it can connect, improve and measure everything it touches. Proper use of technologies allows us, among other things, to get to know our audience better, to draw up questionnaires with the right questions and to obtain results on what we can do for lovers of music. By way of summary, we can quote one of his conclusions; “Today no experience is complete until it is shared”.

Video of Douglas McLennan in 3rd AEOS-BBVA Foundation, April 2015. 


Connect, improve and measure. Douglas McLennan

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An analysis of Audience Finder box office data for classical music events 2014-2016

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 What are audiences like? Using Audience Spectrum segmentation. o How do tastes differ?

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 Are audiences for classical music ageing?

Apr 16, 2019
By Niels Righolt
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The present paper has been prepared, at the request of DG EAC, by the European Expert Network on Culture (EENC). The paper has been written in 2015, on behalf of the EENC, by Mr. Niels Righolt.
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Video of the Conference Marketing de las Artes in Madrid 2016.

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