Apr 17, 2020

CONNECT has reached its end and now it’s time to make a balance and thank each of you for your being part of it.

We started back in January 2017 with a lot of energy and also some concerns about the looooong list of deliverables that was waiting for us and some insecurities about the big challenge of having to co-design the Twin-Track Programme (TTP)

Here we are in Deusto after our Kick-off meeting! 3 years younger!!!!


After this, many Skypes took place to define our methodological framework and to prepare the launch our research activities. We have to thank all those cultural practitioners all over Europe that accepted to respond our survey; all those students that took part in focus groups or in-depth interviews and all those academics and training providers that sent us information about their programmes and answered all our questions. If you are interested in our findings, you can look into our research reports. Based on the results of the survey, we have even publish the following guide: Becoming an audience-centred organisation. Guidelines for developing an audience approach at cultural organisations.

In the second semester of 2017, with the research findings on our minds, all our efforts went to the co-design of the TTP. So, we met for one week in Warsaw… As Anne explains in her video, after a lot of divergent thinking (including a point of some anxiety), we finally came out with the backbone of our TTP.

The output of the Warsaw mobility: the TTP skeleton


After this, we worked hard in detailing all the syllabuses that we have published on our website in a compendium that might be inspiring for you. Do you want to know the details? Then go ahead and download it!!!

At the same time that this structure was setup and further developed, the mentoring scheme was also being defined and in June 2018, we all met again in Rome and learnt a lot about mentoring tools thanks to Adrian and Sian, our Goldsmiths experts. Do you also want to learn some mentoring exercises? There you go: download our toolkit for mentors!!

In Rome, we also had the opportunity to meet local cultural professionals and policy makers during the event “Connect Rome - Conversations on Audience Development, Cultural policies and Higher Education”. In September, more discussions took place during the Warsaw Forum.

And, after Rome, the big moment had arrived. We launched our call for participants and started to organise all the logistics for the delivery of the TTP in the different hubs. First, Denmark in September, then Spain and Poland in October and finally Italy and the UK in November. A big thank you to all the students and practitioners that decided to join our international community. A community that was nurtured with the learning mobilities in Turin (January 2019) and Bilbao (November 2019).

Family photo of the Turin mobility ?


After Turin, most of our participants started to first design and then implement their action research projects and soon the mentoring schemes were activated. Many challenges came across and different solutions were adopted and so, step by step, we slowly arrived to the end in all our hubs. On our YouTube channel you can watch videos where some of the projects are summarized (e.g. Prado Museum, ZAWP) or some of the participants talk about their experience (e.g. Italian participants, UK participants) and even some mentor-mentee interviews (e.g. Spanish / Danish).

Finally, during this last bit of the project that has taken place since the summer, we have analysed dozens of materials, and reflected and discuss among us, partners. What has worked? What has not worked that well? What have been the outcomes? And the impact? All this process has been reflected on paper in the evaluation report, the monitoring report and the recommendations on validation. You have all the three reports online, so, if you are interested, go ahead!

And… what happens next?? Well, Poland, Italy and Spain are already running an adapted second edition of the TTP and UK and Denmark are also planning to do so. We have also applied for a Knowledge Alliances (call 2020) project to continue building on Connect’s legacy. Fingers crossed and keep posted!!!!


Nov 06, 2019

A great success of the pilot educational study programme created within CONNECT led the project’s Polish partners to maintain the offer. In the new academic year 34 participants – students and professionals employed in different types of organizations – joined in the 2nd edition of the postgraduate study programme in audience development. The programme is hosted by Adam Mickiewicz University in Poznan and realised with its close cooperation with City of Warsaw and City of Poznan.

We wish the new students a fruitful time!

Programme’s official website: http://kulturoznawstwo.amu.edu.pl/studia-podyplomowe/

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Oct 15, 2019

From the 25th to the 27th November the University of Deusto (Bilbao, Spain) will host the last learning mobility of the CONNECT project, that is slowly reaching its end.

Participants from Italy, Denmark, Poland, UK and Spain will get together to exchange their experiences in the CONNECT training (our famous TTP) and will share challenges and solutions applied during their action research projects on audience development.

We are working hard on the agenda to make the most out of this mobility. Even though we don’t have all the details yet, here it goes some info as we know that you are all getting impatient ?

Monday, November 25th 2019

11:00 – 12:30 OPTIONAL technical visit to a cultural institution in Bilbao (for early arrivers)

15:00 – Official starting of the learning mobility

15:00 – 19:30 Open event (presentation of the TTP in the different countries; world café)

Tuesday, November 26th 2019

09:00 – 10:30 Inspiring keynote speaker + working session

10:30 – 11:00 Coffee break

11:00 – 13:00 Working session

13:00 – 13:30 Bus transfer

13:30 – 15:00 Lunch + technical visit to Espacio Open

15:30 – 17:30 Technical visit + working session at ZAWP

20:00 Networking dinner

Wednesday, November 27th 2019

10:00 – 11:00 Technical visit to the Fine Arts Museum in Bilbao

11:30 – 13:30 Working session

13:30 – 15:00 Lunch at the university canteen

15:00 – 17:00 Working session

18:00 – 19:30 OPTIONAL: Guided tour to the Guggenheim museum (extra fee to be paid; around 10€)

If you are a CONNECT participant attending the Bilbao learning mobility, please make sure to register here before the 25th October 2019!!

Deusto Interior firmada


May 20, 2019

On Tuesday 14th May, we had our international CONNECT webinar to bring together some of the mentors and discuss the mentoring scheme in the different hubs. After a brief intro by Macarena Cuenca, the project manager, the webinar was co-led by Adrian de la Court (Goldsmiths) and Antonia Silvaggi (MeltingPro). Goldsmiths, through its Institute for Creative and Cultural Entrepreneurship (ICCE) has a wide experience in mentoring programmes and they, in collaboration with MeltingPro, have been in charge of the design of the CONNECT mentoring scheme.

In this webinar, both partners and mentors reflect on the different experiences of mentoring in the different countries and engage in an interesting discussion. If you missed it live, here you have another chance ?


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