On the 4th of October 2018, we have launched our training programs Expert Diploma in Cultural Audiences (aimed at postgraduate students) and Expert in Audience Strategy (aimed at practitioners) at the University of Deusto headquarters in Madrid, organized by the Leisure Studies Institute.
This ‘twin-track’ course has been designed within the framework of the European project Erasmus+ Knowledge Alliance CONNECT – Connecting Audiences (575807-EPP-1-2016-1-ES-EPPKA2-KA), with the objective to promote an innovative cooperation between universities and enterprises in the cultural sector across Europe, and to bridge the gap between the academic world and cultural sector. The Leisure Studies Institute of the Faculty of Social and Human Sciences at the University of Deusto (ES) is the leader of the project in which different institutions participate: Asimétrica (ES), partner of The Audience Agency (UK); ICCE of Goldsmiths, University of London (UK); Fondazione Fitzcarraldo (IT); MeltingPro (IT); Encatc (BE); Center for Kunst & Interkultur (DK); Department of Culture of The City of Warsaw (PL) and Adam Mickiewicz University in Poznan (PL). The first edition of this training will be taught simultaneously during the 2018-2019 academic year in five European countries: Spain, Italy, Denmark, Poland, and the United Kingdom.
These training programs address the main challenges faced by cultural management in the changing universe of audience development. They offer the theoretical and practical tools necessary to understand different types of audiences, including the development of strategies and ideas to intervene in the field of culture, which will help to promote and lead far-reaching changes within institutions and organizations from the cultural sector. Hence, the two programs answer the fundamental questions regarding the understanding and management of audiences.
The great benefit of these Expert programs consists of an innovative methodological approach that promotes collaboration between the academic world and the professional sector. Both programs are anchored in a research-action methodology oriented towards audience development. This will be designed and conducted in a collaborative way between students, professionals, and organizations. The aim is to share skill-building activities through the development of leadership competencies, along with practices based on excellence and entrepreneurial attitudes that enable the adaptation to an ever-changing sector.
We face then an ambitious pilot project in the field of audience development in the cultural sector, which is in a continuous process of improvement with the aim to shape its offer for the following years.
More information on Expert Diploma in Cultural Audiences: http://audiencias.deusto.es/
More information on Expert in Audience Strategies: http://publicos.deusto.es/