The theatre building is 4,500 m2, former workshops halls of the school for mechanics, renovated and adapted as a multi-functional cultural facility. The institution is located in the very centre of the 250,000 inhabitants district of blocks of flats for steelworks employees of Nowa Huta. The theatre was attracted to start AD activities as tools for highlighting the cultural identity of residents of the Nowa Huta district. Based on earlier experience, practice and intuition, they were ready to take on the demanding work with people whose trust was manipulated, mystified and idealised through decades of local history and finally betrayed after the democratic transformation of Poland. The Theatre’s response was an affirmation of creativity, transparency and trust, providing symbolic gestures for reconciliation. To Bartosz Szydlowski Łaźnia Nowa Theatre mirrors the tradition of ancient Greece, with myths, polis and logos marking, but not determining, the sense of ‘my’ place. His dream is to develop the best cultural institution in Poland, but the goal is not reached as long as the institution runs only on the leader’s energy.

The John Rylands Library (JRL) is part of the University Library, which in turn is part of the University of Manchester. The library is famous for having a Gutenberg Bible and the earliest known copy of St John’s Gospel – known as the St John Fragment as well as all four folios of William Shakespeare and several important 19th century facsimiles of the First Folio. JRL is especially interesting in its audience development because of the transformation over 7 – 9 years, progressing from a prestigious but rather dusty and old-fashioned institution to a well-loved public organisation. Between 2001 and 2016 its attendances have more than doubled and it has become the number one attraction in Manchester on Trip Advisor.

Culture Segments New Zealand 2011 report prepared for Creative new Zealand by Morris Hargreaves Mcintyre. It's an international, sector-specic segmentation system for arts, culture and heritage organisations. The system is powered by data from Audience Atlas New Zealand, and draws upon a decade’s leading-edge practice helping organisations to truly understand and meet the needs of audiences for arts, culture and heritage.
The principle objective of Culture Segments is to provide the sector with a shared, international language for understanding the audience, with a view to targeting them more accurately, engaging them more deeply and building lasting relationships.
Culture Segments is designed to be more subtle, granular and sophisticated than existing segmentation systems. This is because it is based on people’s cultural values and motivations. These cultural values de ne the person and frame their attitudes, lifestyle choices and behaviour.
The segments are distinguished from one another by deeply- held beliefs about the role that art and culture play in their lives, enabling you to get to the heart of what motivates them and develop strategies to engage them more deeply.