United Kigdom

The Audience Agency is a leading UK-based cultural agency, funded by Arts Council England as a Sector Support Organisation. As a social enterprise, working with hundreds of cultural organisations large and small, The Audience Agency specialises in enabling them to understand and grow their audiences and stakeholders more effectively. They have a track record in the design and delivery of training and leadership development in the UK and internationally, most recently developing The UK’s leadership programme From Them To Us (commissioned by Arts Council England), and the ADESTE Audience Developer Skills and Training in Europe programme, funded by Erasmus+, the European Union programme for Education.

Facilitators draw on the wide experience of a team of 50 specialists who work with clients and partners as diverse as Arts Council England, BFI, Historic Royal Palaces, Science Museum, Opera North, Southbank Centre, National Trust, Manchester’s Home and Wales Millennium Centre, as well as midscale organisations and innovative and emerging companies across the UK. The Audience Agency works across the cultural sector, with organisations that specialise in traditional performance forms, outdoor arts, digital and visual arts, museums, archives, heritage and more.

Various staff members across The Audience Agency have already been involved in the following European training: 
• Commissioned to deliver training workshops in Poland and Georgia. 
• As members of the Pedagogic team of The European Diploma of Cultural Project Management, run by Association Marcel Hicter in Brussels, Belgium. Since 1989 it has trained more than 600 participants, many of whom now hold major roles in European institutions, arts organisations and networks. The Audience Agency has been working with the project since 2010.

The Audience Agency has a regular e-bulletin that is sent out to around 5000 contacts in the UK. Please sign up if you are interested in hearing more about our work to develop and diversity cultural audiences.

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