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CALL FOR PARTICIPATION

Launching of the Twin Track Programme in Audience Development. CONNECTING AUDIENCES European Alliance for Education and Training in Audience Development

 

CONNECT is a Knowledge Alliance project for Audience Development that promotes innovative cooperation between universities and enterprises in the cultural sector across Europe. The purpose of CONNECT is to bridge the gap between teaching in the academic/higher education world and Continuous Professional Development in the cultural sector for the promotion of best practices and a systemic growth around the topic of AUDIENCE DEVELOPMENT.

A transnational team of higher education institutions, private cultural organisations and public sector gathers researchers, teachers and trainers from 6 national hubs in Spain, UK, Italy, Denmark, Poland and Belgium.

We are launching a call for an innovative training programme called Twin-Track Programme (TTP) based on the concept that postgraduate students and practitioners from cultural organisations work together on an audience challenge. The programme is based also on multidisciplinary training modules that both practitioners and students have to attend. The programme, mixing formal and informal learning methodologies and digital resources will CONNECT students and practitioners working in arts management to the cultural job market by developing entrepreneurship and leadership skills.

 

WHO CAN TAKE PART?

This ‘twin-track’ course is for students and practitioners who are currently or potentially wanting to pursue a career in arts and cultural management and would like to learn how audience development strategies are developed in practice. It brings students and practitioners together in a process of mutual benefit in which each learns from each as well as from the taught element of the course. A mentoring programme will accompany and support both students and practitioners through the training

 

POSTGRADUATE STUDENTS

The programme is for students who aim to develop their career in the cultural sector, understanding the background, theories and principles of Audience Development as well as acquiring experience in developing a strategic vision and implementing these ideas in practice.

 

    • University degree that entitles access to postgraduate studies in their country of origin.
    • B2 level of English is highly valued
    • Entrepreneurial spirit is highly valued
    • Vocational experience (voluntary or paid) is valued
    • Understand the implications and challenges of an audience-centric strategic approach in a cultural organization
    • Proactively take part in the process of developing meaningful and long-term relationships with audiences in a wide range of cultural organisations
    • Propose innovative and sustainable ideas, actions and projects with positive impact in audience development
    • Effectively interact with diverse communities and stakeholders relevant to the development of audiences in the organisation
  • Students acquire sound theoretical and practical knowledge to work on Audience Development. The course provides the basis for future professionals in Audience Development in the cultural sector and it also offers the resources and context for intellectual exchange and networking at international level.

 

PRACTITIONERS STUDENTS

The programme is for cultural managers who wish to develop their practice and understanding of Audience Development (principles, strategic vision and planning) under a comprehensive and multidisciplinary perspective.

 

    • Currently working in the cultural sector
    • Involved in audience development practice
    • Prior professional experience in the cultural sector (minimum two years)
    • University degree (in any discipline) that entitles access to postgraduate studies in their country of need.
    • To be able to bring an audience development challenge from their organisation to work on during the training
    • B2 level of English is highly valued
    • Formal commitment from their organisation for their involvement in the programme
    • Understand the implications and challenges of an audience-centric strategic approach in a cultural organization
    • Proactively take part in the process of developing meaningful and long-term relationships with audiences in a wide range of cultural organisations
    • Propose innovative and sustainable ideas, actions and projects with positive impact in audience development
    • Effectively interact with diverse communities and stakeholders relevant to the development of audiences in the organisation
  • The course provides high specialisation in Audience Development for cultural managers in the cultural sector and also offers the resources and context for intellectual and expertise exchange and networking at international level.

 

YOU WILL LEARN ABOUT

you will learnAudience development theory, practice and philosophy
How to understand your organisation
How to understand your audience
How to develop strategies and ideas
How to design your experiment and make the case
How to lead change
How to promote positive organisational change

 

 

GET MORE INFORMATION

To get information about the Twin Track Programme in each country, please, contact:

 

Spain

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Website practitioners

Website postgraduate

Italy

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Poland

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Website

United Kingdom

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Denmark

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