This interesting 2017 resource from TRGarts allows arts professionals to set some of the key metrics for arts organizations to build loyalty. It's very useful to better understand where you are at in terms of your ability to attract vs. retain users as well as to be able to set goals and start your first steps towards an organized loyalty plan in time. It outlines the importance of keeping the churn rate or attrition low as much as acquiring new single ticket buyers in order to grow in a sustainable way, providing good examples and figures to express these concepts.
David Seals, TRGarts
David Seals, Director of Client Development, works to match future TRG clients with the solutions that will help them best build sustainable revenue and patron loyalty. Whether it’s a re-scale of venue ticket prices, a re-boot of a subscription or membership campaign, or a study of audience behavior and patron loyalty trends, David helps arts professionals find what they need to succeed--from data analysis to a daylong consulting intensive to a multi-year engagement. He also oversees the development of TRG’s community database networks, now in more than 20 markets around the United States.
Before joining TRG in 2013, David served at the Greater Pittsburgh Arts Council for seven years. As Director of Communications, he managed the organization’s website and marketing campaigns, and lead the creation of its first comprehensive communications plan. In his role as a grant-maker, David administered funds on behalf of Alcoa Foundation, BNY Mellon, The Heinz Endowments, The PA Council on the Arts, and The Pittsburgh Foundation. As a Program Manager, he expanded two consulting programs, Volunteer Lawyers for the Arts and Business Volunteers for the Arts, which connect attorneys and business professionals with arts clients who need pro bono consulting.
David believes in supporting community. He currently volunteers his time as co-chair of the Performing Arts Subcommittee overseeing the strategic plan for the Colorado Springs Fine Arts Center at Colorado College. He is the current chair of the annual fundraising campaign at Grace and St. Stephens Episcopal church. Through the Executive Service Corps, David volunteers as a management consultant for local nonprofits; his current project is a strategic plan for Silver Key Senior Services.