Tate Members Developing Loyalty

Jul 26, 2018

One of the best things of being a Tate Member is the Welcome Pack and specially the Oyster Card, which you can use for example in the parking lot or when buying in a store, always showing with it that you are part of the Tate. 

Abi Laughton Tate Britain Marketing manager will focus her paper on carrying out an effective program of partners and build lasting relationships with visitors.

This Abi´s Laughton presentation in #MarketingArtes14. 

Tate Members Developing Loyalty

Recommended resources

Oct 04, 2018
By Axiell ALM
Oct 04, 2018

Produced in conjunction with Museums & The Web, this 15 page report draws on the views of more than 70 professionals working in museums across the world to explore the digital strategies of today’s museums and how they link to visitor engagement plans and focus areas for investment.

The report includes:

  • Audience engagement strategies: online and onsite
  • The start of B.Y.O.D. in museums
  • Evaluating mobile tours at: Tate Modern, UK, The Met, USA & Bristol Museums, Galleries & Archives, UK
  • Making the most of digitalisation
  • Case study: J. Paul Getty Museum, LA

Jul 26, 2018
By Abi Laughton
Jul 26, 2018

Una de las mejores cosas de Tate Members es el pack de bienvenida, y dentro de él lo mejor es la Oyster Card, que puedes utilizar, por ejemplo, en el parking o al comprar en una tienda mostrando siempre con ella que eres parte de la Tate. Este tipo de cosas son oro.

Recuperamos la intervención de Abi Laughton – Responsable de Marketing y Comunicación en TATE Galleries, – en #MarketingArtes14 donde nos explica cuáles son los componentes esenciales necesarios para llevar a acabo un programa de socios efectivo y cómo construir relaciones duraderas con los visitantes.

En este recurso podrás conocer de la mano de Abi la importancia de estos programas de fidelización,  las técnicas efectivas de atracción, retención y reactivación de socios, y en cómo el socio encaja dentro del resto de la organización.

By Shelley Bernstein, Vice Director of Digital Engagement & Technology Brooklyn Museum
Feb 13, 2018

Shelley's talk will explore a new initiative at the Brooklyn Museum which empowers visitors to ask questions using their mobile devices as they explore the galleries with a team of art historians and educators answering incoming queries during a person’s visit.

This three year project, funded by Bloomberg Philanthropies as part of their Bloomberg Connects program, launches in June 2015. Shelley will discuss the Museum’s shift to a user-centered approach for project concept, design, and build; agile planning methodology is being used to test ideas directly with visitors. Shelley will talk about the iterative process in bringing this project to the floor and lessons learned in the early days of program.