Social Media Toolkit for Cultural Managers

Jun 22, 2018

This social media manual approaches useful hints and tips which have been drawn together from a series of workshops that took place in June 2016 by Christopher Hogg and colleagues. Aimed at arts and culture organisations throughout the EU, this manual will help to explore how companies can expand their online brand so as to push both the reach and significance of their current eff­orts.

Social Media Toolkit for Cultural Managers


Recommended resources

By Wolfbrow & Capacity Interactive
Nov 16, 2018

Capacity Interactive and WolfBrown presented in 2017 with this study providing new data-driven insights on ticket buyers for performing arts events. The results are based on almost 27,000 responses to an online survey from patrons of 58 performing arts organizations across the US and Canada. This white paper presents key findings from WolfBrown’s analysis of the data along with insights from Capacity Interactive that suggest practical applications for digital marketing.


Jun 21, 2018
By Asimétrica
Jun 21, 2018

Hoy día, desarrollar una estrategia de marketing digital es un básico para que instituciones, proyectos o actividades lleguen al público.

Pero, ¿qué es el marketing digital y por qué es importante?

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 El marketing digital consiste en comunicar a tu público la garantía de calidad, losservicios y actividades que tu proyecto desempeña utilizando para ello los diferentes canales online.

Pero la comunicación online es solo la punta del iceberg. El objetivo de desarrollar una estrategia en este medio es ir más allá para descubrir qué acciones son las que tienen mayor impacto y a partir de ahí generar las iniciativas necesarias para alcanzar objetivos.

El SEO, PPC (pago por click) o el ratio de conversión son solo técnicas de trabajo que ayudan a conocer mejor el comportamiento del usuario, ofrecen la posibilidad de analizar qué campañas son las más adecuadas para captar mejor su atención y consiguen fidelizarlo con nuestra institución, proyecto o actividad.

La siguiente guía, desarrollada por Marketo, ofrece una serie de claves y herramientas para desarrollar una estrategia de “engagement” en el medio digital que no te puedes perder.


Jun 21, 2018
By Asimétrica
Jun 21, 2018

Captura de pantalla 2015 08 21 a las 12.28.54Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.

But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.

Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work in tandem to demystify consumer behaviors, capture customers’ attention, and turn people into loyal buyers over time. No digital marketing campaign should be without these critical activities.

Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape.