Social Media Toolkit for Cultural Managers

Jun 22, 2018

This social media manual approaches useful hints and tips which have been drawn together from a series of workshops that took place in June 2016 by Christopher Hogg and colleagues. Aimed at arts and culture organisations throughout the EU, this manual will help to explore how companies can expand their online brand so as to push both the reach and significance of their current eff­orts.

Social Media Toolkit for Cultural Managers


Recommended resources

Jun 21, 2018
By Asimétrica
Jun 21, 2018

Hoy día, desarrollar una estrategia de marketing digital es un básico para que instituciones, proyectos o actividades lleguen al público.

Pero, ¿qué es el marketing digital y por qué es importante?

Captura de pantalla 2015-08-21 a las 12.28.54

 El marketing digital consiste en comunicar a tu público la garantía de calidad, losservicios y actividades que tu proyecto desempeña utilizando para ello los diferentes canales online.

Pero la comunicación online es solo la punta del iceberg. El objetivo de desarrollar una estrategia en este medio es ir más allá para descubrir qué acciones son las que tienen mayor impacto y a partir de ahí generar las iniciativas necesarias para alcanzar objetivos.

El SEO, PPC (pago por click) o el ratio de conversión son solo técnicas de trabajo que ayudan a conocer mejor el comportamiento del usuario, ofrecen la posibilidad de analizar qué campañas son las más adecuadas para captar mejor su atención y consiguen fidelizarlo con nuestra institución, proyecto o actividad.

La siguiente guía, desarrollada por Marketo, ofrece una serie de claves y herramientas para desarrollar una estrategia de “engagement” en el medio digital que no te puedes perder.


Jun 21, 2018
By Asimétrica
Jun 21, 2018

Captura de pantalla 2015 08 21 a las 12.28.54Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.

But online advertising is just the tip of the iceberg. Marketers have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business.

Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work in tandem to demystify consumer behaviors, capture customers’ attention, and turn people into loyal buyers over time. No digital marketing campaign should be without these critical activities.

Let’s dig into the concept of digital marketing and how to be successful in today’s modern, complex business landscape.


By Niels RIGHOLT- Danish Centre for Arts & Interculture (CKI)
Feb 13, 2018

Is participation the ’new black’ in audience development strategies?


Niels Righolt from the Danish Centre for Arts and Interculture focused on what cultural institutions are like and on their relationship with citizens. If cultural institutions are to achieve the aim of making culture and the arts relevant to citizens, he argued, a change of mentality is necessary.

This means rethinking the way institutions work in view of new technologies and urban growth, using culture as an engine for social innovation, and at the same time changing the use of buildings and spaces and creating a space for dialogue among citizens, while rethinking formats.