Simply ASK at Brooklyn Museum

Shelley's talk will explore a new initiative at the Brooklyn Museum which empowers visitors to ask questions using their mobile devices as they explore the galleries with a team of art historians and educators answering incoming queries during a person’s visit.

This three year project, funded by Bloomberg Philanthropies as part of their Bloomberg Connects program, launches in June 2015. Shelley will discuss the Museum’s shift to a user-centered approach for project concept, design, and build; agile planning methodology is being used to test ideas directly with visitors. Shelley will talk about the iterative process in bringing this project to the floor and lessons learned in the early days of program.

SIMPLY ASK AT BROOKLYN MUSEUM


Recommended resources

Oct 04, 2018
By Axiell ALM
Oct 04, 2018

Produced in conjunction with Museums & The Web, this 15 page report draws on the views of more than 70 professionals working in museums across the world to explore the digital strategies of today’s museums and how they link to visitor engagement plans and focus areas for investment.

The report includes:

  • Audience engagement strategies: online and onsite
  • The start of B.Y.O.D. in museums
  • Evaluating mobile tours at: Tate Modern, UK, The Met, USA & Bristol Museums, Galleries & Archives, UK
  • Making the most of digitalisation
  • Case study: J. Paul Getty Museum, LA

By Macarena Cuenca y Zaloa Zabala-Inchaurraga
Apr 24, 2019

El fenómeno de la participación social, impulsado por el auge de las nuevas tecnologías, ha planteado un nuevo escenario y nuevos interrogantes para los profesionales y teóricos del museo. Para muchos de ellos, la participación se ha convertido en un pilar del nuevo paradigma del siglo XXI, en el que la co-creación desempeña un papel fundamental. Sin embargo, la terminología que rodea la participación en las artes se encuentra en un estado de cambio y tanto el concepto de participación como el de co-creación son conceptos ambiguos y son múltiples los usos e interpretaciones que se les otorgan. Este artículo se propone reflexionar sobre el binomio museo y co-creación a partir de una extensa revisión bibliográfica.

Artículo de Macarena Cuenca-Amigo Universidad de Deusto y Zaloa Zabala-Inchaurraga Universidad Yasar (Turquía) en la revista HER&MUS (Heritage and Museography) publicado en septiembre 2018. 


Apr 16, 2019
By Niels Righolt
Apr 16, 2019

The present paper has been prepared, at the request of DG EAC, by the European Expert Network on Culture (EENC). The paper has been written in 2015, on behalf of the EENC, by Mr. Niels Righolt.
Traditionally, countries like the UK, the Benelux and the Nordic countries have been amongst the pioneers in searching and testing new ways of interaction between the arts and the audience and many have looked to them for inspiration and new ways of working. However, the last few years have shown that, throughout Europe, there too has been a range of ground- breaking projects, learning programmes, new research and conferences examining how cultural producers and presenting organisations can improve their relationship with the potential audience, whether it happens through digital tools, education, outreach and community engagement or through more traditional methods such as mainstream marketing approaches. And recently demands for a clearer position on how the institutions and cultural projects will reach out to the public, has entered national legislation and regional priorities in e.g. the Nordic countries. In Denmark the Royal Danish Theatre has audience diversity written into its 4-year contract with the ministry and the same goes for several of the other national institutions in the country.
The digital shift has opened the field of cultural participation and co-creation dramatically, and its democratic implications are all to be examined and decided on. But, as a panel debate on digitalization at the Conference Digital at the Arts held in Reykjavik in October 2014 stated, “We cannot meet the challenges of tomorrow solemnly with the logics and structures of yesterday".


Join us