Iniciativas para el desarrollo de audiencias: The place

Jul 19, 2018

Dentro de las ponencias que tuvieron lugar en el marco del V Seminario Internacional Formación de Audiencias (2015), organizado por el GAM en Santiago,Chile, destacamos la ponencia de Rosie Neave, directora de comunicaciones de The Place.

The Place, es probablemente el centro coreográfico más importante del Reino Unido y uno de los más importantes de Europa. Es un hervidero de creatividad, esfuerzo, juventud y espíritu de superación. Un centro coreográfico que forma bailarines, pero que va mucho más allá. Un modelo al que seguir de cerca.

En su ponencia, Rosie expone las estrategias de fidelización que han llevado a cabo y el uso integral de soportes digitales en la creación de audiencias para la danza y el ballet.

 

Iniciativas para el desarrollo de audiencias: The place


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