Beyond Audiences: Building Demand for the Arts

In a time when audiences for NGO arts in the United States are dwindling, artists and organizations are working diligently to build audiences for the future.  These efforts are at their best challenging old models, embracing technology and changing the composition of arts audiences. The idea of “audience,” however, focuses attention on one particular kind of relationship.  How do we encourage non-arts professionals to support and participate in the arts beyond attendance?  Is this the responsibility of the organization or of the artist?  What would be the benefits of cultivating non-attendance behavior?  What are the obstacles the arts community must overcome?  And how must we think differently if we are to move forward in this new millennium?  Join Doris Duke Charitable Foundation Arts Program Director Ben Cameron as he shares the evolution and discoveries being made in building demand for NGO arts.

Beyond Audiences: Building Demand for the Arts


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By NewAud
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Here you will find the final report with all the findings and conclusion. A good resource for professionals, students and researchers of the classical and contemporary music scene looking for ideas to better engage their audinces.


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