An introduction to blogging for nonprofits

May 30, 2018

The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology.

But merely writing blog articles won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, the research “Lead Generation Lessons From 4,000 Businesses” shows that companies that blog 20 or more times in a month see the biggest return in traffic. The same applies to nonprofits who are blogging.

A blog is a long-term marketing asset that will bring traffic and new supporters to your nonprofit website. In this ebook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing and awareness channel.

An introduction to blogging for nonprofits


Recommended resources

May 30, 2018
By Asimétrica
May 30, 2018

Inmersos en la era digital tener un blog para dar a conocer tu trabajo, inquietudes o tu destreza a la hora escribir está a la orden del día. Es la forma más barata y “sencilla” de crear tu propia marca y darla a conocer al público. Por esa razón, la proliferación de estas plataformas de distintas temáticas es un hecho.

Pero, ¿estamos sacando realmente el máximo partido al mundo del blogging?

TypewriterCrear actividad en un blog es una parte esencial del marketing online. Ayuda a tu organización / proyecto a posicionarse en torno a una audiencia y a crear acciones específicas a través de un discurso narrativo acorde con tu sello personal o marca. Además, da a conocer la misión de tu organización, genera lo que llamamos tráfico orgánico en tu web y es una buena forma de posibilitar apoyos de diversos tipos.

Una vez te embarcas en el mundo del blog, comienza tu labor en la gestión de contenidos. Es muy recomendable construir un calendario editorial para empezar a añadir en él los distintos tipos de recursos, temas y formatos que quieras publicar más adelante. Incluir llamadas a la acción en el texto te ayudará a ver con tus propios ojos los resultados de tus publicaciones. Además, es importante involucrar a otros bloggeros en el proyecto para generar otros puntos de vista, difusión y diversidad en el formato.

El siguiente recurso creado por el equipo de hubspot te introducirá en el apasionante mundo de la gestión de contenidos para sacar el máximo partido a tu blog. Y por supuesto encontrarás claves y trucos para optimizar, medir y llevar a cabo las mejores prácticas en el ámbito del blogging.


By Kinodvor City Cinema Ljubljana, Slovenia
Feb 13, 2018

As a public institution and City Cinema KKC offers quality film screenings, including openair screenings during summertime, connected events, side activities and film educational programs, primarily, but not just, for youth. KKC is fundamentally promoting quality film and film culture in a broad sense. As a venue for special events, among them film festivals, international conferences (one 2014 entitled Film Education in Cinemas), coacting with Slovene and international partners in offering its facilities, services and expertise. KKC is organizing additional activities as lectures and seminars, workshops and discussions, among which a Young Audience film and education programme for audiences younger than 14, and one for viewers older than 14 years. KKC is also holding a cinema archive available, a film bookshop and cinema café.


By Click Festival Elsinore, Denmark
Feb 13, 2018

The CLICK Festival is an important, quite specific annual activity, which takes place over a weekend every year. It is initiated by the Culture Yard in Elsinore and realized through a complex collaboration with local and international partners, reaching out to an audience of 3.600 in 2016. CLICK reaches a segment with an interest in exploring the cross field between contemporary art, science and technology, those willing to get on board on a journey towards ‘undiscovered’ opportunities. The Culture Yard is a cross disciplinary and aesthetic institution aiming at a triangular vision based on three equally balanced elements: the artistic production, the social audience experience and the historical or architectural framework. Whether it is a performance, a concert, talks or art installations, these three elements form the very spine of the programming.

http://www.clickfestival.dk/


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